If social media is starting to feel more like a chore than a strategy, this episode is your reset button. Emma dives deep into a common and growing struggle among founders: content creation burnout. From emotional fatigue to detachment from your audience, Emma explains that these symptoms are not personal failures, they're signs of broken systems. She challenges the myth that consistency means showing up constantly, and instead shares how sustainable strategies can outperform hustle-heavy ones. Emma walks you through how to reframe your approach by prioritizing automation, outsourcing, batching, and revisiting the content that actually performs. Use these tips to make sure your marketing isn't draining you but instead supporting your energy and your growth.

Listen in as Emma explains:

• Why burnout isn't a personal problem, it's a systems problem

• How to identify and creatively repurpose your best content

• That you can, in fact, stay visible and build trust without being glued to your phone 24/7

And so much more!

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