Words are powerful and no-one knows this better than The Wizard of Words himself, my friend Pete Godfrey. This week's video is on a simple but powerful one-word substitute to use when talking to potential new customers and, well, also your hardest customer to convert......your own self-talk.

Use this one word in conversation to replace the word "if" and notice the difference.

I'd love to hear your thoughts and even better, if you have your own word hacks to share.

Cheers

Janet