In this week’s video (under 4 minutes) I challenge you to a mind flip.

Have you ever found yourself in that chicken-and-egg scenario of wanting to invest in software, coaching, training or a new staff member but not having the cash flow to pay for it?

You know the investment will help you to grow your business, but frustratingly, you need to grow your business to have the cash flow to pay for the thing that……..will help you grow your business!

Aaarrrgggghhh! I get it!

In this short video I share:

1. The difference between defence and offence when it comes to financial decisions in your business

2. Who can’t act in the offence

3. The unique advantage of entrepreneurs

4. Examples of defence and offence scenarios

5. The question to ask yourself to create the flip

I’d love to hear your thoughts, and if you need help flipping your approach and getting better results, then we need to talk

 

Have you ever set yourself a goal in your business or personal life that stretched you so much that you found yourself spiralling into overwhelm?

If the answer to that question is “no” then, as an entrepreneur, I challenge you to get out of your comfort zone and stretch yourself as you are either super-humanly chilled or thinking and acting small!

Anyway, back to the overwhelm and big goals…….

I have 2 big goals I’ve been focusing on recently.

One is a business goal that requires a lot of work but I’m super excited to bring to fruition. The other is a fitness goal as I learn to be a runner.

I’ve really hit a few walls with these goals and each wall has challenged me to NOT give up, NOT find a way over it, but instead to find a simple way to step AROUND it.

The one that has really unblocked me I call the “1 mile strategy”.

In this short video, shared after my run along the beach, I share:

* WHAT the 1 mile strategy is

* WHY it is important, and

* HOW to implement it yourself.

Plus I show you around Terrigal Beach near my home

 

This week I’m decluttering my business, in much the same way I declutter my wardrobe. There are some things I just LOVE that really don’t go with anything else in the wardrobe (business) anymore and are just causing clutter.

Like decluttering your wardrobe this can create HUGE resistance, as you hold on to that groovy hippy outfit that is simply not your style anymore but has soooo many great memories.

However, if done well, it can also release cluttered energy and free you up to truly see the gems that have been hidden there all along, yet were buried beneath the memories.

In this week’s video I share the 3 steps to effectively declutter your business and the impact this can have on your customers.

I’ll be sharing with you over the next few weeks the changes to my business….what is destined for the “op-shop” and what will be given starring roles.

I’d love to hear from you. What would you lovingly discard from your business? What do you think should be allowed to shine more?

Tell me your thoughts below.

P.S. Do you have a friend or colleague who has a similar challenge? If so, pass this video to them.

 

Transcript

 

Hello and welcome, Janet Beckers with your wonderful WebTV for the week and today we’re going to talk about de-cluttering your business. You see at the moment I’m in the process of looking at my business in exactly the same way that I would to look at my wardrobe. So I’m doing a spring cleaning and going, you know what, sometimes there is just so much clutter there you can’t see the beautiful classic clothes that really really reflect who you are, because there’s too much other stuff there, thats served its purpose.

So just like you might do with your wardrobe the same thing can be happening with your business. And just like it can be so hard to be able to throw some things out and to be able to send them with all those beautiful memories, the same thing can happen with your business. The other part of it though is when you have done that de-cluttering in the wardrobe and you can see those great things that you’ve forgotten that you actually had there. That when you do put them on you feel fantastic and they represent you, there is an amazing clearing of energy and it just allows you to be able to breathe even though you didn’t realize you were feeling cluttered. So the same thing can happen with your business.

So this is the process I’m going through at the moment. I thought I would share with you a couple of steps that you need to put into place to be able to de-clutter your business:

Step number 1: Get super duper clear on what is your style now. It can evolve over the year your branding will be evolving. So, look at it and go: Well actually, what is it? What is my style? What actually is it that I want to be doing? What gets me the best results with my clients and what things aren’t getting the best results anymore? So number one, clarity on really what do you really want to have, what really represents you and your brand.

Step number 2: You want to have a really good audit so you know exactly what you’ve got. Same thing as taking everything out of that wardrobe and throwing it on the bed so you can find everything you want to do the same thing with your business. Instead of throwing it on the bed,you might just want to do that in a spreadsheet or just on a big whiteboard. So you know exactly a good audit of what is available.

Then comes the hard part: What stays in? What goes? And what can be repurposed? So that comes the part that is the hardest decision and takes the most energy from you and the strength. But it also is going to be incredibly clearing because if you thi...

 

Last week I spent 3 days with a handful of my closest clients, in a great venue literally ON the beach, focusing on GSD (our in-house term for Get Shit Done). Think shooting videos, setting up funnels, writing briefs for outsources, writing auto-responders, finishing e-books, mapping out a web structure etc.

Now, not everyone can get to spend 3 days with me facilitating and working closely with you… but that doesn’t mean you can’t organise your own CSD days.

In less than 3 minutes, in this week’s video I show you how to organise concentrated productivity days and what you need to have in place to make it work for you.

I’d love to hear your thoughts.

P.S. Do you have a friend or colleague who has a similar challenge? If so, pass this video to them.

 

Transcript

 

Hello and welcome! Janet Beckers here with your Wonderful Web TV tip of the week.

Today let’s talk about getting shit done. Now, the reason I’m saying this is I just spent three days last week with my top clients, just a handful of them in a beautiful place right on the beach, close to my home, were for three days we focused on getting stuff done in the business, with my guidance. One of the big things that they were saying was “You know what? I’m so busy in my business, I’ve got so many things that I have to get done, people who need me, that coming down here I was thinking “I haven’t got time for this”. But once I’ve been able to dedicate a certain time to just getting these things done that I know are going to simplify my business and are going to result in much greater income, once I’m in a place where I can do that, I get so much done and the freeing up of the energy is incredible.” So this is what I’m asking you to do.

You may not be part of a program such as ones that I have, where I will be guiding you through that. But that does not mean that you have to try to fit all of these little things that you want to get done around the busyness of your business. So my challenge to you, is to schedule into your calendar, either a whole day, or maybe two days or three days, that might mean that you have to go somewhere that is outside of your business. You might need to go and rent an Airbnb for a few days, where you can set yourself up and you totally focus on getting all this stuff done. It will make such a huge difference to you being able to free up your energy and you don’t any longer have to be focusing on this big list of things you need to do.

So I’d love to hear from you. Does this work for you? Would the idea of being able to get completely away from every other demand and distraction in your life, whether it’s within your business or whether it’s within your home life and your other responsibilities that are meaning that you can’t focus? Maybe this is the solution that you need.

Have you done this? Have you taken a good shit done sabbatical? Have you taken control yourself and just gone on your own or perhaps gone with a couple of colleagues or maybe you need to be part of a program where that is facilitated for you? Either way I’d love to hear from you. Have you done this? And how did that work?

And if you have a friend who is constantly feeling overwhelmed with not being able to get all this stuff done, pass this onto them. This may just be the one thing that they need that’s going to unblock them so they can start moving forward. Okay? Bye!

 

 

In today’s no fluff video, I answer a great question from viewer Terry Bahat, from Core Works. Terry asks “How do you eradicate the “fear” of ringing potential clients ? Having a script is not very professional I’m afraid”.

I know this is one of the big obstacles I know I faced for years when I first started in business, and one I have mastered to the point where I actually really enjoy “sales calls”.

Here’s a few things I cover in this short video:

* The 4 step process to be super confident on sales calls

* How to make sure you never waste time with people who will never be buyers

* A simple process to use once you are on the phone

* The relationship between marketing and sales and what to focus on most.

I’d love to hear your thoughts.

QUESTION: What is your biggest challenge with converting customers on the phone?

P.S. Do you have a friend or colleague who has a similar challenge? If so, pass this video to them.

 

Transcript

Hello and welcome! Janet Beckers here with your tip of the week! And today we will be talking about sales calls and potential clients. How do you do it without feeling nervous, feeling the pressure, and feeling all “salesy”. So if that sounds like a problem that you struggle with, stay tuned because I’ve got a 4-step process to help you!

So this question today comes from Terry Bahat from Coworkspace, one of our members of the community and she asked the question: How do you ever get over that apprehension that you get when you’re going to make a phone call to potential clients and a script just won’t cut it? What do you do?

So there’s a few things to address here, a whole topic on its own, but let me just give you a quick rundown.

Number 1 is you should never ever be cold calling somebody because you’re calling them because you see them as a potential client. You want people to be asking if they can get on the phone with you, not you going to them. The way you can be doing that is lots of different ways but it’s attraction marketing and it could be as simple as giving really good value and good tips and sharing good things say on Facebook, through your blog, it could be a much more sophisticated way – through a webinar, podcasting, presenting on stage, or presenting at a local event. What ever it is, you are the person that is seen as having the solution for them and now they have come to you asking for more information. That is step number 1.

Number 2 – You just do not get on the phone with anybody. Just because somebody says they would like to have a phone call with you doesn’t mean they are going to get one. So you have got to be flipping this around thinking “You know what, I only got a certain amount of time, I am not going to spend my time on people that are not my avatar. “ If I think that I will not be able to help them or I don’t think that they are really serious about the transformation that they are wanting, I’d lovingly send them somewhere else.

So what you want to do is to get a little bit of information about them, first to say “I only got a certain number of vacancies, let me see what is it that you are wanting to help with so I can see if I can help you.” That could be as simple as you having a chat backwards and forwards- whether it’s going to be in Facebook Messenger because they liked something that you said  on Facebook, or email, or an actual application form. Any of those ways, you want to pre-qualify them. Finding out a little bit more about their goals, what sort of help they are looking for. If it’s someone that you could actually help, then you will go “Let’s make the time to call”

 

How To Use Facebook Groups To Find New Clients

In today’s no fluff video, I answer a great question from viewer Judy Cantwell, The Cross Culture Coach.

Judy asks “How can I reach English speaking expatriates through Facebook groups to offer virtual work/life coaching?”

Well, there are great ways to strategically use Facebook Groups to find clients, and ways to absolutely NEVER use them!

Here’s a few things I cover in this short video:

* How to decide which groups to target

* What types of groups to avoid (it’s the opposite of what you would think)

* The 4 step process to convert new clients without ever selling in a group

* How to get a group owner to shine the light on YOU

I’d love to hear your thoughts.

Question: Have you ever converted new clients from a Facebook Group run by someone else? Or have you been the customer who was found?

P.S. Do you have a friend or colleague who has a similar challenge? If so, pass this video to them.

 

Transcript

Hello and welcome, Janet Beckers here with your Tip of the week! Today we’re going to be talking about using Facebook groups as a way of finding perfect clients and converting them. Now this question comes from one of the members of our community Judy Cantwell from Cross Culture Coach. Now Judy asked the questions about how can she use Facebook groups as a way to find English speaking expatriates to be able to offer them virtual coaching. Now, really good question. And this is something that is relevant to every single person who is in business where you are using Facebook as one of the strategies that you’re using to market yourself. So let’s look at a process step by step that you can be using.

So number one: you have to do your research beforehand to decide which are going to be the groups that you are going to focus on. Now the first part there is doing, you know, put yourself in the mind of your client and do as much researching, just search some keywords, searching there in Facebook which might be, whatever the words are that will suit your particular demographics, and find as many of those groups as you can.

First of all, join them. Take the time to be able to just be a voyeur first. Watch how the group works. And then from that work out which are the ones that are most active and most giving and have a really good culture within them. And importantly are not ones where people sell. Because if you have a group where people are being able to sell in them people who want to buy in and hang out the only people who want to sell hang out in those groups. So number one we let down to maybe three groups, just really focus on the important ones. Take your time a few weeks to work this one out.

Once you’ve done that, then number two: is to give absolute value. Now to do this you must give give give. That means set yourself a time and it might be, you know, I’m going to go in there three times a week or you might decide I’m going to go in it every single day. Doesn’t mean you’re there all the time you might get right three days a week.I’m going to go into these groups, I’m going to spend a total of 15 minutes across all groups. You don’t have to hang out there all the time.

When you go in there the first thing you want to do is have a look through to see which threads are particularly common. You know, which ones of them are particularly popular, and see if you can take part in those conversations. Then you want to have a look through and see if there are people who are asking for help on something, you know,

 

When People Let You Down

In today’s super-short video, I answer a great question from viewer “Fantastic Frank” from www.FFHero.com.

Bruce expresses the frustration that people have been letting him down. They have not been meeting deadlines, often making their problems become his problems in the process. He asks “is this just the times we are living in?”

Coincidentally, I had to ask myself some tough questions on this exact topic recently and I share the process I followed to make decisions, and also changes to the way I do things.

Here’s a few things I cover in this short video:

* How to know if it’s you or them

* A hard look at what you are wiling to accept

* How to know when people need to go

* What to say to make your top offer the most attractive

Love to hear your thoughts.

P.S. Do you have a friend or colleague who has a similar problem? If so, pass this video to them.

 

Transcript

Hello and welcome, Janet Beckers here with your wonderful web TV to the week. Today, I’m answering a question from one of our community members, Fantastic Frank! He had a cool name. And you know what? It’s a question that I’ve recently had to ask myself and I know a lot of people will have this exact same problem. Now Frank talks about how it seems recently that people are bringing him problems and the problems that are causing him hassles they their problems but they’re affecting him. People who he relies on to to provide the services that support him (making his income) and then letting him down and making their problems become his problems. He’s wondering is this just the face of business? Is it something that he’s doing? You know what is it that is happening? It’s really starting to impact on him.

You know what. I recently had to ask myself this question as well. I had some people who I was relying on in my business and I was finding that, you know, my deadlines were not being met. The communication was not being met in the way that I had expected in the past and I had to really look at. Is this me? What is happening? So my first question to ask you is number one: Are you being very very clear on what you expect and what your boundaries are? So you’ve been very clear that these are the deadlines. This is what is to be expected and I expect this to be met. So that’s your first one.

How clear are you being on what is expected? Now number two is, is what you’re expecting there? So are you asking somebody who doesn’t have the skills to be able to do something? So ask yourself that question as well. If you not sure ask them, you know, is this something that’s putting you out of your comfort zone? What can we do to make sure it’s going to work?

Now if you have made sure that this is not a problem that is coming from your end and yet you’re still being let down, then what you need to look at is- you know what? What are you going to expect? Do you expect? Do you accept mediocrity? Do you accept being let down? Because if you are accepting this behavior, well you’ve got no reason to complain about it. Because you have accepted it.

Accepting it, is by not actually doing anything about it or not setting your boundaries or saying, you know what, this is something you and I going to have to work out because it’s affecting me. So this is your problem. I’m sending you the love, I’m sending you to support, what can I do from my end, but ultimately these are my needs, these are my boundaries. And you know what, sometimes if it’s still not working,

 

How To Turn Lost Sales Into New Revenue Streams

In today’s super-short video, I answer a great question from viewer Bruce Brown from Brown Marketing Consulting & PR.

Bruce expresses the frustration that clients often just want to pay for PR services which he knows will not get them a ROI. He loses sales when he advises they need all their marketing in place first to make the most of the potential traffic he will send to their website.

It’s frustrating isn’t it when you have potential clients willing to spend money on a “quick fix” yet your integrity doesn’t allow you to sell them something that won’t get results for them.

Here’s a few things I cover in this short video:

* Shout out to Bruce for integrity

* How to turn a frustration into an opportunity

* How to package solutions that give results

* What to say to make your top offer the most attractive

Love to hear your thoughts.

 

Transcript

Hello and welcome! Janet Beckers here with your wonderful Web-TV for the week and I’m answering a question that was sent through from one of our community members Bruce Brown, a great question! Bruce says he’s had quite a few people who have come to him saying, I want to have some PR and public relations work done. So they want to be able to pay him to do the public relations work. Now when he comes back to them and says “Well yeah I can do that. But if you don’t already have a marketing structure set up on your Website so that when you’re – this great PR works, you know you’re losing and you’re wasting your money. If you don’t have a way of gathering people’s e-mails and converting them to a sale you’re totally wasting your money.” And it’s a frustration for him. So what can he do?

So first of all I really want to acknowledge Bruce that you have the best intentions and the best wishes for your client so you know to me that that talks of have high integrity, so good on you. So your big frustration is it you know what’s best for your client, but they don’t see it. So I actually see this as an opportunity so you know think about in your own business where you’ve got a frustration that you’re thinking “I need to educate my clients on this and I don’t get it!”. You know, instead of that being a problem let’s look at how you can twist that around in your own business to be able to see it as an opportunity.

So where I see the opportunity in Bruce’s business is he can be creating these solutions for people and it’s not necessarily him that puts all of that material together. But by bringing together a team of experts that can create the sales copy, the funnel on their website and do the techie stuff, then it allows him to be able to say Ok, I have three packages available for you. I have this package here where I can certainly organize your public relations for you and after having done an audit of your of your web site, I can say this will get you traffic, it will give you good branding people will know about you, but it very likely will not result in you having a return on investment. Yep, I can do it, that’s package A.

Package 2, we’re going to make sure that on your website we have a special page where we’re going to drive all of that traffic to that can get people onto an e-mail list. So therefore at least we’ve got a database that is Package B.

And then I have package C the whole shebang where we’re going to do your public relations,we’re going to do a place where they can buil...

 

To Refund or Not? That is The Question.

In today’s super-short video, I answer a great question from viewer Julie Lewin about refund policies, a.k.a. Money-Back Guarantees. Here’s a few of the things I cover:

* Why have a refund period anyway?

* When to offer one and when NOT to

* Some legal things to be aware of

* When a refund policy can attract the wrong people

What do you reckon? Refund or not?

Love to hear your thoughts.

 

Transcript

Hello and welcome, Janet Beckers here with your wonderful Web TV tip of the week. Answering a question this week from one of our community members, Julie Lewin, who asked in our Facebook group, refund policies. Janet, you know, why have them? Should you be strict? How long should I go for? So there’s quite a few questions to answer there, but I thought I would just give you some things to think about yourself.

What is a refund period? So that says that, you know what, you can have my program and this is usually only used with things that are not as a service, that’s being delivered straight off. So you know here’s my digital product, have a look around and if it doesn’t feel right to you you’ve got X number of days, X number of months to be able to send it back to me and say, ‘Look I don’t want to have part of this.’ And I will refund your money.

Now why would you do this anyway? Is it because people are expecting when they sign up for your program that they’re going to go, “This is not what I was sold. This is not good. I want a refund.” May I hope that is not the reason. I hope that you are not so overselling, and not being honest, and not giving enough information that people could make that informed decision. And I’m sure, you are not gonna do that. So why have a refund period anyway? The reason for it is to increase conversions of your sales. That is the reason these are given.

You know, because when it comes to legalities, every state, every country has their own law are around when a refund needs to be given. So for these two, for example, I give a 30-day guarantee. That is way beyond what is required by law. But I do that as a risk reversal. So it is my way of saying, “You know what, I’m taking the risk you’re going to log in and download everything and keep it. But you know what I’m so confident in what I’m offering you that, you know what, I’m going to take that risk.” So that’s why you’re doing it, to increase conversion. So there’s one less objection for people to be signing up for your program. So of course, you deliver when you get there so they’re going to be very, very happy with what they’ve got.

So when shouldn’t you give a refund? Now there’s a few times where I do not give a refund. For example, if I am providing a one-on-one service, you know, where there is something with my higher end clients where I’m going to be delivering a lot of my time to them straight-off there is no refund on that. And the other reason why you would do that is, do you want people coming into your programs who have the mentality of, “Oh look, I can just back out of this any time.” When I’m working with people on a higher level, I’m not one to attract people who have that mentality. I want people who are all in or all out.

When it comes to digital programs, sometimes people will purchase something and then they’ll now gradually use it over time. So they may not have that same kind of like, “I’m in for it, baby.” So think about yourself in your business on what things are you more than happy to offer a longer refund period. In what circumstances are you going, “You know what,

 

You may have heard the phrase “You gotta play the game if you want to win”. And of course that’s true.

After all, if you never take any action in your business you’re never going to build a following, make sales, and succeed in business.

But there is a very important part of the phrase that is missing and in the last 6 months, the truth of the second phrase has been demonstrated to me over and over again.

I share this with you, and how to apply it, in this short 3 minute video

 

Transcript

Hello and Welcome. Janet Beckers here with your wonderful web TV tip of the week and I’ll tell you what, it is not who plays the game that makes a difference on who is going to succeed. You know what? Sure, it’s absolutely, if you’re not in the playing field, you’re never gonna make any action. So, if you’ve got a program that you’ve been meaning to launch, if you’ve got people who are asking you to help them and you’re just not quite ready yet or you haven’t worked out your pricing yet. Or something you’ve been putting together, but your website’s not perfect yet, you know what?

It’s not gonna happen if you don’t get over that line and actually take action, and that is a big part of it. It’s the people who take action who play the game that get to win, but I tell you what, just playing the game does not mean you’re gonna win. The last few weeks has been the realization that it’s not who plays the game, it’s who stays in the game. The majority of people give up way too early.

An example might be that you have created a program or you put an offer out there and it totally flops, or you might get a few people who take it, but it’s not what you wanted it to be and you get really disappointed ’cause you think, “You know what, I thought this was gonna be my ticket, but only a few people are wanting it. It mustn’t be quite right. That’s not gonna work for me, I’m gonna go and do something else.”

What may very well be is that you just gotta tweak your offer, you’ve gotta focus on is it to do with how many people are actually seeing my offer? Am I marketing it well enough for people to even see it? Is it a numbers game? Do I need to test and tweak? If you’ve done your research to start with so that you know that people are asking for this then it’s very often, have you done everything you can to make sure that that is going to be profitable.

The more and more and more that I’m spending time with some amazingly successful people in business, the more I realize that what I would’ve considered a failure or what other people may have considered a failure once or twice, they see as the experiments, the trial runs and they keep going and going and going. That is the people who really are creating success. So, my question to you is, are you a person that is going to give up and tell yourself that, “Maybe it just wasn’t right, wasn’t meant to be.” Are you playing the game?

Are you gonna play the game to stay in the game? That’s my question to you. I’d love to hear from you if you want to leave some comments down below, I’ll come and join the conversation and if you’ve got a friend that you’re thinking that is giving up and they’re just stopping short of that finish line, pass along this video to them and see if you can give them some help. Okay, bye.