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195. I don't post content consistently but still make sales in my business (Ruby Lin)
Can you *really* grow your business and sign clients without being consistent on social media? And if consistency isn’t the answer, what is?
Ruby Lin, a sales mastery coach, shares how authenticity trumps consistency when growing your online coaching business. Reflecting on her rapid business growth, she emphasizes that strong sales skills, not daily content, helped her sign clients and grow her coaching business. We also revisited one of Ruby’s past Instagram videos and discussed how her content has evolved as Ruby matured as an entrepreneur.
Tune in to learn how you can grow your business, even if staying consistent feels challenging.
In this episode, we cover:
(00:00) Introduction
(01:50) Inconsistency in Ruby’s content
(03:27) Growing the business despite being inconsistent
(05:24) Creating 10k in the first 90 days
(09:24) Different stages of Ruby’s business
(12:40) Prioritizing Instagram
(16:27) Who LinkedIn is for (and NOT for)
(20:17) Novelty creates consistency
(21:48) Reviewing Ruby’s past content
(28:43) Commenting on Ruby’s past content
(30:17) Bashing on your industry
(33:23) Critiquing your industry
(36:40) Advantages of taking your time
(38:32) Experimentation
(40:40) Being proud of your work
(42:21) Being a hidden gem
(45:05) Actionable takeaways
(48:27) Free resource for entrepreneurs
Connect with Cheryl Lau
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
Newsletter: https://cheryllau.com/email
Instagram: https://www.instagram.com/cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Connect with Ruby Lin
Newsletter: https://bit.ly/bombassnews-cheryl-pod
[Private] Podcast: bit.ly/salesbrainpod
Instagram: https://www.instagram.com/rubysparks.co
Free Resource for Podcasters
THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work
- Audit 9 different parts of your podcast content strategy
- Identify the specific areas you can improve on right away to set your podcast apart from the rest
Get the Audit here: https://cheryllau.com/audit
Contact
Please email [email protected] for business inquiries.
View all episodes
By Cheryl Lau
4.7
1414 ratings
Can you *really* grow your business and sign clients without being consistent on social media? And if consistency isn’t the answer, what is?
Ruby Lin, a sales mastery coach, shares how authenticity trumps consistency when growing your online coaching business. Reflecting on her rapid business growth, she emphasizes that strong sales skills, not daily content, helped her sign clients and grow her coaching business. We also revisited one of Ruby’s past Instagram videos and discussed how her content has evolved as Ruby matured as an entrepreneur.
Tune in to learn how you can grow your business, even if staying consistent feels challenging.
In this episode, we cover:
(00:00) Introduction
(01:50) Inconsistency in Ruby’s content
(03:27) Growing the business despite being inconsistent
(05:24) Creating 10k in the first 90 days
(09:24) Different stages of Ruby’s business
(12:40) Prioritizing Instagram
(16:27) Who LinkedIn is for (and NOT for)
(20:17) Novelty creates consistency
(21:48) Reviewing Ruby’s past content
(28:43) Commenting on Ruby’s past content
(30:17) Bashing on your industry
(33:23) Critiquing your industry
(36:40) Advantages of taking your time
(38:32) Experimentation
(40:40) Being proud of your work
(42:21) Being a hidden gem
(45:05) Actionable takeaways
(48:27) Free resource for entrepreneurs
Connect with Cheryl Lau
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
Newsletter: https://cheryllau.com/email
Instagram: https://www.instagram.com/cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Connect with Ruby Lin
Newsletter: https://bit.ly/bombassnews-cheryl-pod
[Private] Podcast: bit.ly/salesbrainpod
Instagram: https://www.instagram.com/rubysparks.co
Free Resource for Podcasters
THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work
- Audit 9 different parts of your podcast content strategy
- Identify the specific areas you can improve on right away to set your podcast apart from the rest
Get the Audit here: https://cheryllau.com/audit
Contact
Please email [email protected] for business inquiries.
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