“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.”

—Seth Godin, This Is Marketing

 

 

As an online course creator, the greatest tool you have to sell your program is copy—and to Seth’s point, you want it to resonate, and be memorable.

 

 

It’s up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off. 

 

 

Enter master copywriter and my dear friend Megan O’Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years. 

 

 

In this episode, you’ll learn:

✔️ The biggest copy mistakes to avoid (and how to fix them);

✔️ What makes copy truly resonate with your audience; and

✔️ How to become an indispensable part of any marketing team.

 

Plus: We’re talking about AI’s role in copywriting and how to use it without losing your human touch.

 

 

This Episode Is Brought to You By Our New Live Course

The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting. 

 

 

For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025. 

 

Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!