How well are you attracting the buyers you truly deserve? 

I know this community is filled with achieving experts who want to make an impact. Let’s make sure your words are working for you!

In today’s episode, you’ll learn the five elements that will help you become a better, more confident copywriter, including: 

✔️ What makes any campaign or offer so irresistible people will go out of their way to buy; 

✔️ The components of compelling, effortless messaging that zeroes in on your ideal clients; and 

✔️How to deliver an offer in a way that grabs attention and drives sales.

You’ve got the what—now let’s dive into the how together. Join master copywriter Megan O’Leary and me as we break down the exact steps to crafting copy that attracts, compels, and converts. Join the The Conversion Copywriting Playbook (http://coursecreationboutique.com/copy) today!

As always, thank you for being here for what I hope has been a value-filled 200 episodes! You’re an incredible community. 

What separates struggling online creators from thriving six-figure entrepreneurs? Spoiler alert: It’s not luck. 

I am frequently asked this question, and the answer comes down to three characteristics that you can develop and strengthen starting today.  

Are you ready to go from referral-based to wildly successful? Don’t miss this episode that’ll help you raise your game:

✔️ Step out from behind the invisible barriers keeping you hidden. 

✔️ Navigate the challenges and create the mindset that comes with bigger opportunities.

✔️ Get selective about who influences you.

Let’s go!

Celebrate our upcoming milestone with us by leaving a 5-star review or comment about how this content has changed your life and business. It fills me up to read them all! Cheers to 200 more episodes. 

Ready to step into the spotlight? If you need guidance building your course, the 6-Week Accelerator (coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (coursecreationboutique.com/copywaitlist) is for you!

Your sales page is a big deal! You want it to knock the socks off your potential buyers and help them go from a maybe to a sure thing. Your sales page is the bridge between interest and action—so is yours doing its job?

I see a few major sales page blunders most often.The good news? These fixes are quick, effective, and totally doable today. You’ll learn how in this week’s episode, including: 

✔️ Remembering the purpose of your sales page so it’s relevant and powerful; 

✔️ Avoiding weak copywriting and subtleties in critical places;

✔️ Creating benefits that pack a punch;

✔️ Striking the perfect balance between too much and not enough; and

✔️ Focusing on what’s relevant in a way that translates.

Plus, there’s one thing you must have on your sales page no matter what, and one tool accessible to all of us that’ll help you get it done. 

What’s your next step? If you need guidance building your course, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (https://coursecreationboutique.com/copywaitlist) is for you!

You’ve heard it before—email is King. Your email list drives more conversions than any other marketing channel. 

That’s why I want to be sure you’re pouring your love into your email subscribers and keeping your list healthy and growing. Best of all, you can do this organically without paid ads!

In this episode, you’ll learn four ways to set yourself up for success and conversions with email without ads, including:

✔️ Getting the clicks you deserve to drive growth and engagement; 

✔️ What kind of generous content is persuasive and irresistible; 

✔️ Building relationships and popping in content upgrades to keep your list wanting more; and 

✔️ Using innovation and appearances to expand your reach.

Become the persuasive copywriter you always dreamed of—join the waitlist for The Conversion Copywriting Playbook.

Online Course Done-for-You Services

Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:

✔️ Certification Course

✔️ Starter Course

✔️ Lead Gen Course

✔️ Live Cohort

✔️ And more

Find out more and book a call here: coursecreationboutique.com/course

As I’m in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing your offer. They help ensure your campaign is impactful, effective, and, most importantly, converts into sales!

Asking the three questions I go over in this episode will help you get intentional and: 

✔️ Get clarity on where and how to present your offer. 

✔️ Develop an organized and engaging promotion plan.

✔️ Capture the attention of your audience.

✔️ Design a selling system that builds trust.

✔️ Communicate your promise in a way that sticks.

✔️ Drive action to buy.

It’s time to connect to the people waiting to buy from you!

Online Course Done-for-You Services

Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:

✔️ Starter Course

✔️ Certification Course

✔️ Lead Gen Course

✔️ Live Cohort

✔️ And more

Find out more and book a call here: coursecreationboutique.com/course

“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.”

—Seth Godin, This Is Marketing

As an online course creator, the greatest tool you have to sell your program is copy—and to Seth’s point, you want it to resonate, and be memorable.

It’s up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off. 

Enter master copywriter and my dear friend Megan O’Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years. 

In this episode, you’ll learn:

✔️ The biggest copy mistakes to avoid (and how to fix them);

✔️ What makes copy truly resonate with your audience; and

✔️ How to become an indispensable part of any marketing team.

Plus: We’re talking about AI’s role in copywriting and how to use it without losing your human touch.

This Episode Is Brought to You By Our New Live Course

The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting. 

For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025. 

Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!

I’ve been experimenting with AI to see what works well and what doesn’t for copywriting, ads, course content, scripts, and even research (like figuring out how to get our puppy, Churro, to walk without zig-zagging like a dog possessed!). 

AI is a bit like having a junior copywriter on staff! It's helpful, but it still needs your expertise to shine. 

In this week’s episode, I’ll break down the top three ways I’ve found to use AI effectively and the three situations where you’re better off not relying on it. 

You’ll learn: 

✔️ When and how to leverage what AI knows in a way that supports your content; 

✔️ How to review and refine your AI-supported writing to ensure it’s a big plus for your business; and 

✔️ What AI can’t bring to the table (and why you’ll always need your personal touch).

Ready to refine your sales copy and amplify your course impact? Join the waitlist for The Conversion Copywriting Playbook—a brand new live course I’m teaching with Megan O’Leary. Show your interest here: coursecreationboutique.com/copywaitlist

Get bold and creative with us! Our Done-For-You (coursecreationboutique.com/course) services are one-of-a-kind just like your successful course. Our bespoke process allows us to create a unique and refined course that amplifies your impact.

Innovation is the lifeblood of your business, and it’s time to dream big as you plan for the upcoming year!

How will you expand your impact and free up more time? I

In this episode, discover how to grow and diversify your business in ways that align with your goals, expertise, and vision—while increasing revenue without the stress.

You’ll walk away with actionable steps to:

✔️ Create new revenue streams that grow your business without running you into the ground.

✔️ Build innovative, online packages that save you time and monetize your expertise.

✔️ Experiment, fail forward, validate, and refine your offers for sustainable growth. 

✔️ Generate expansion while cultivating a strong sense of community.

What do you want to build? I can’t wait to watch you grow in innovative ways that are fun for you and wow your audience! 

What’s your next move? Let’s talk! Book a call to explore how our Done-For-You  (coursecreationboutique.com/course) services can help you amplify your impact with an online course.

I want you to feel momentum, progress, and accomplishment in your business and life. Setting intentions and having a plan is always worth it. My simple 5-step process will set you up for an incredible 2025!

In this workshop-style episode, we’ll dive into:

✔️ Taking an honest and fair measure of where you’ve been and where you're headed. 

✔️ Aligning your goals to maximize time and energy; 

✔️ Leveraging your passion and interests to stay motivated; 

✔️ Evolving to bring in new audiences, experiences, and income; and 

✔️ Keeping laser-focused on what’s critical when distractions pop in.

Plus, I’m sharing some exciting new ways that I can help you to increase sales and simplify your course creation journey in the new year!

Don’t forget to download the free worksheet to guide you through the process.

Are you ready to elevate your course creation, marketing, and launch with our tailor-made Done-For-You  (coursecreationboutique.com/course) process? Apply today and let’s GET IT DONE!  

Recently, I tried to buy an online course and hit a wall - a multi-page assessment stood between me and the information I needed. Frustrated, I walked away without purchasing.

I don’t want potential buyers leaving your course or offer because of unnecessary hurdles!

This episode, I’m sharing five ways to reduce friction in your marketing, so your clients and students stick around to get what they need. Discover how to:

✔️ Make your offers transparent and clear; 

✔️ Eliminate scroll and click frustrations; 

✔️ Remove barriers that make your audience think twice;

✔️ And keep it personal while maintaining ease for buyers.

It’s best to test your process. How can you support your potential buyers with a more seamless experience? 

Would you like a seamless course creation and marketing experience for yourself and your students? Apply for Done-For-You and let’s GET IT DONE together!