The Engage For Good Podcast with Alli Murphy

196: Sarah Durham on How Branding + Fundraising = Brandraising

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Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in Brandraising — a proven approach to fundraising that puts the focus on marketing, branding, and communications.

On the show, Megan, Sarah, and Joe discuss:

  • Speaking of brands: Where did Big Duck come from?
  • Why branding is important for nonprofits.
  • Sarah's definition of "Branding".
  • What do you need in place before you go through a rebrand?
  • How Big Duck tracks the ROI of a rebrand with its clients.
  • How communications isn't decorative for a nonprofit - it's a workhorse!
  • How to get the key people on board within your organization for a rebrand. And the main difference between a nonprofit and a for-profit rebrand.
  • Where does social media fit into a nonprofit's communications strategy?
  • What stands in the way of a successful nonprofit rebrand?
  • In 2017, will we see more nonprofit content brands (i.e. nonprofits that prioritize communications)?

    • Links & Notes 

    • Big Duck
    • The Rebrand Effect
    • Sarah Durham on Twitter
    • Brandraising
    • Cleveland Clinic's Health Essentials
    • Check out the podcast This Old Marketing (last ten minutes of the show) for the story on UK National Trust Magazine
      • ...more
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