Season 1: The TAG Heuer Carrera |

Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world. 

Image: Heuer Carrera, Reference 3147 N (Dato)

Show notes:

0:35 Date complication added to Carrera watches 

1:00 1965: Jack Heuer and the Mad Men of Madison Avenue   

1:57 Production flaw leading to iconic asymmetric design  

2:32 Heuer x logos on dial: a surprising success  

3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force 

4:18 How the logo dials were created   

5:24 Success of the chronograph novelty