A Matter of Time

Season 4: The TAG Heuer Formula 1 | From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, across several decades. Buckle up, you’re in for a spectacular ride through the time.

Image: TAG Heuer Formula 1 Chronograph x Red Bull Racing, Reference CAZ101AL.FT0852

Show notes:

0:39 TAG Heuer x motorsport

1:17 1911 to 1950s: A brief history  

2:36 1960s: Jack Heuer and Jo Siffert 

3:58 Jo Siffert and Steve McQueen

4:30 1970s: Heuer and Ferrari   

4:58 The golden era  

5:47 1980s: a fresh formula

6:27 1990s: the ultimate timekeeper

7:20 2004: the Indianapolis 500

7:52 2016: Oracle Red Bull Racing

8:26 A unique passion for motorsport

Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength.

Image: TAG Heuer Formula 1, Reference CAH1113.BA0850

Show notes:

0:39 LVMH: A new vision for the future

1:59 Repositioning the brand

2:53 New challenges

3:32 2004: The Formula 1 collection returns

5:00 2007: upgrading the collection  

5:48 2010: rebooting the collection

6:28 A range of collaborations

7:16 TAG Heuer x Kith

7:36 The future of the Formula 1 collection

Season 4: The TAG Heuer Formula 1 | Flashback to 1988. As a company that had built its legacy on timekeeping, TAG Heuer decided to integrate the chronograph into the Formula 1 collection. In this episode, we explore how the complication contributed to the story of the timepiece.

Image: TAG Heuer Formula 1 Chronograph, Reference 472.513

Show notes:

0:33 A return to the chronograph

1:57 1988: The chronograph makes its debut

2:39 The Senna chronograph 

3:17 Pure quartz

5:13 TAG Heuer: a globally recognized name

Season 4: The TAG Heuer Formula 1 | The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is the story of how the bold and colorful range of timepieces went on to capture the zeitgeist and become something of a cult classic.

Image: TAG Heuer Formula 1 Chronograph, Reference 384.513

Show notes:

1:27 Techniques d'Avant-Garde

2:44 TAG enters Formula 1

3:27 1986: A landmark year

4:58 A new opportunity

5:42 The Formula 1 collection is born

6:28 A ‘rainbow of colors’  

7:32 A cult collector’s item

8:09 Capturing the zeitgeist

Season 4: The TAG Heuer Formula 1 | This season, we race into the exhilarating story of the TAG Heuer Formula 1, a collection that symbolizes the indelible relationship between TAG Heuer and motorsport. In this episode, we go back in time to the 1980s, uncovering the events that led to the creation of this icon.

Image: Heuer Easy Rider Jacky Ickx, Reference 429.801N

Show notes:

0:47 The TAG Heuer Formula 1 collection

1:16 The TAG Heuer era

3:23 The ‘Easy Rider’

5:54 The Jacky Ickx helmet clock

Season 3: The TAG Heuer Monaco | Live from the TAG Heuer booth at Watches & Wonders 2024 in Geneva, Nicholas Biebuyck introduces the latest iteration of the Monaco. Meet the TAG Heuer Monaco Split-Seconds Chronograph, the first-ever mechanical split-seconds chronograph created by TAG Heuer.

Image: TAG Heuer Monaco Split-Seconds Chronograph, Reference CBW2181.FC8322

Show notes:

0:20 Introducing the new TAG Heuer Monaco Split-Seconds Chronograph

0:50 The rattrapante complication

02:13 Key features of the watch

02:35 Sharing codes with the original Monaco

Season 3: The TAG Heuer Monaco | In this episode, we explore one of our most iconic partnerships: TAG Heuer x Gulf. We take you on an exhilarating journey. From the origins of the iconic Gulf livery in the 1970s to the latest iteration of this glorious partnership: the TAG Heuer Monaco Chronograph x Gulf.

Image: TAG Heuer Monaco Chronograph x Gulf, Reference CBL2115.FC6494

Show notes:

0:45 The history of TAG Heuer x Gulf

1:22 J.W. Racing   

2:09 The story of the Gulf livery

3:14 2007: the TAG Heuer Monaco Gulf  

3:41 2016: a joint relationship

4:08 Successive iterations 

4:19 2022: the TAG Heuer Monaco Chronograph x Gulf   

4:56 Debut at the Monaco Historic Grand Prix 2022

5:22 Going back to the golden age of motor racing

6:04 Winning the Iconic Watch prize at the GPHG

Season 3: The TAG Heuer Monaco | This time, we uncover the story behind the incredible TAG Heuer Monaco V4. From its design and development to its finer details and legacy, this horological masterpiece paints a direct line between watchmaking and motorsport. 

Image: TAG Heuer Monaco V4, Reference WAW2080

Show notes:

0:31 The LVMH Group: a new era begins 

1:21 Revisiting Heuer’s roots   

1:44 Concept pieces

2:29 Developing the Monaco V4

6:05 The launch of the Monaco V4    

6:15 A number of different editions   

7:46 The name ‘V4’  

Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.

Image: TAG Heuer Monaco, Reference CS2110

Show notes:

0:48 The 1980s

1:28 Revisiting the Heuer heritage

2:13 A different approach to the Monaco

3:47 The Monaco for a modern era

4:23 A commercial success  

6:00 A bright future

Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated Monaco reference came to light, becoming a collector’s favorite and one of the rarest Monaco watches ever. This is the story of Reference 74033 N, or as collectors like to call it, the ‘Dark Lord’.

Image: Heuer Monaco, Reference 74033 N

Show notes:

0:31 A dark time for the Monaco

0:53 Changing direction with the new Silverstone

1:24 The Monaco disappears from the catalog  

1:43 The quartz crisis

2:05 The success of black-coated cases

2:30 A Monaco mystery   

3:08 Back in black  

4:16 One of the most sought-after vintage Heuers

4:48 What makes the ‘Dark Lord’ special

5:34 An unbelievably rare timepiece

6:16 The legacy of the watch

6:31 Inspiring the future