Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength.

Image: TAG Heuer Formula 1, Reference CAH1113.BA0850

Show notes:

0:39 LVMH: A new vision for the future

1:59 Repositioning the brand

2:53 New challenges

3:32 2004: The Formula 1 collection returns

5:00 2007: upgrading the collection  

5:48 2010: rebooting the collection

6:28 A range of collaborations

7:16 TAG Heuer x Kith

7:36 The future of the Formula 1 collection