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197. I'm a podcast marketing expert, but I quit my show after 6 months... (Jeremy Enns)
As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right?
In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result.
Tune in to hear how quitting the wrong projects can unlock success in both your creative process and business strategy.
In this episode, we cover:
(00:00) Introduction
(01:42) Podcasts in Jeremy’s Business
(03:18) Past podcasts vs current podcasts
(06:27) Forcing yourself to keep podcasting
(09:06) When a misaligned podcast still grows your business
(13:24) Reviewing Jeremy’s past content
(15:56) Artistry vs Strategy
(20:03) What Jeremy did right
(24:59) Archiving misaligned content
(27:16) AI vs podcasters
(32:55) Actionable takeaways
Connect with Cheryl Lau
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
Newsletter: https://cheryllau.com/email
Instagram: https://www.instagram.com/cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Connect with Jeremy Enns
Website: https://podcastmarketingacademy.com
Twitter: https://twitter.com/iamjeremyenns
LinkedIn https://www.linkedin.com/in/jeremy-enns
Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit
Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter
Podcast Marketing Trends Explained:
https://podcastmarketingacademy.com/podcast-marketing-trends-explained
Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy
Free Resource for Podcasters
THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work
- Audit 9 different parts of your podcast content strategy
- Identify the specific areas you can improve on right away to set your podcast apart from the rest
Get the Audit here: https://cheryllau.com/audit
Contact
Please email [email protected] for business inquiries.
View all episodes
By Cheryl Lau
4.7
1414 ratings
As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right?
In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result.
Tune in to hear how quitting the wrong projects can unlock success in both your creative process and business strategy.
In this episode, we cover:
(00:00) Introduction
(01:42) Podcasts in Jeremy’s Business
(03:18) Past podcasts vs current podcasts
(06:27) Forcing yourself to keep podcasting
(09:06) When a misaligned podcast still grows your business
(13:24) Reviewing Jeremy’s past content
(15:56) Artistry vs Strategy
(20:03) What Jeremy did right
(24:59) Archiving misaligned content
(27:16) AI vs podcasters
(32:55) Actionable takeaways
Connect with Cheryl Lau
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
Newsletter: https://cheryllau.com/email
Instagram: https://www.instagram.com/cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Connect with Jeremy Enns
Website: https://podcastmarketingacademy.com
Twitter: https://twitter.com/iamjeremyenns
LinkedIn https://www.linkedin.com/in/jeremy-enns
Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit
Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter
Podcast Marketing Trends Explained:
https://podcastmarketingacademy.com/podcast-marketing-trends-explained
Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy
Free Resource for Podcasters
THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work
- Audit 9 different parts of your podcast content strategy
- Identify the specific areas you can improve on right away to set your podcast apart from the rest
Get the Audit here: https://cheryllau.com/audit
Contact
Please email [email protected] for business inquiries.
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