Product Coffee

197. Mastering Solopreneurship (w/Liz Steblay)

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In this episode of Product Coffee, Kevin sits down with Liz Steblay, a two-time entrepreneur, solopreneur advocate, and founder of PICA (Professional Independent Consultants of America) and the ProCo Agency. Liz shares her insights from over 20 years of consulting experience, including her six keys to solopreneur success, advice on pricing, and strategies to build wealth while doing work you love.


🎙 Topics Covered:

  • Overcoming fear, uncertainty, and doubt (the “FUD Monster”).
  • The importance of narrowing your niche and being memorable.
  • How to grow and nurture your professional network for long-term success.
  • Why running your solopreneurship like a business is essential.
  • Tips for setting rates, pricing strategies, and transitioning to fixed pricing models.
  • Building wealth as a solopreneur through smart tax and financial practices.
  • Emerging trends in fractional leadership and productizing services.


    • 📌 Episode Highlights:

    • 6 Keys to Solopreneurship: Practical steps to thrive in self-employment.
    • Vanquishing FUD: Identify and tame the fears holding you back.
    • Be Known and Memorable: Tips for creating a distinct brand and reputation.
    • Networking Insights: The power of outreach and building trust over time.
    • Wealth-Building Tactics: Tax strategies, retirement planning, and financial management.
    • Future Trends: The rise of fractional executives and solopreneur-friendly tools.


      • 💡 Listener Homework:

      Try Liz’s “More Of/Less Of” exercise:

      1. Draw a circle on a piece of paper.
      2. Write “MORE OF” inside the circle and “LESS OF” outside.
      3. Jot down tasks and activities over the next week to clarify what energizes or drains you.


        4. 📚 Resources & Links:

        Liz’s Book: Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth.

        Learn More: Visit sixkeys.info for Liz’s courses, book, and more.

        Platforms Mentioned: Thinkific, Kajabi, Squarespace.


        ☕ About the Show:

        Product Coffee is your go-to podcast for insights, stories, and advice from product management leaders, served with a side of caffeine.

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