197. Unlock the secrets to maximize the real value of your brand and significantly increase your sales and profits starting today. Eric Skay emphasizes the importance of understanding the end consumer and articulating their value to retailers. He highlights the significance of EBITDA margins, particularly in the current market and stresses the importance of focusing on the market basket and the value a brand brings to retailers.

Today's Free Downloadable Guide: Retail Scorecard - Maximize Retail Execution. Exploit your competitions weaknesses by committing to this simple strategy that they overlook. Scorecards are the most powerful and underutilized project management and goal-setting tools that help brands achieve success by breaking down objectives into manageable chunks. Learn how to unlock their awesome power to gain a significant unfair competitive advantage. They're what you need to succeed!Get instant access on the show webpage: RetailSolved.com/session197