Season 3: The TAG Heuer Monaco | In this episode, we look at why the names ‘Monaco’ and ‘Steve McQueen’ have become inseparable decades after the watch and the superstar were brought together. We begin at Circuit de la Sarthe, home to the 24 Hours of Le Mans, and go all the way to the silver screen, where Steve McQueen wears the culture-defining Monaco in the movie ‘Le Mans’.

Image: Heuer Monaco, Reference 1133B

Show notes:

0:50 1970: Steve McQueen in Le Mans

1:07 McQueen’s passion project, ‘Le Mans’  

2:28 McQueen meets Joe Siffert

3:15 McQueen wears the Monaco

3:48 ‘A tough sell’

5:32 The evolution of the Reference 1133B  

6:02 Pinning high hopes on ‘Le Mans’

6:46 Plans to discontinue the Monaco