Culture, in the language of the Aboriginal researcher Tyson Yunkaporta's people, has no direct word. Instead, they use a phrase that roughly translates as "being like our place." That is the idea this episode sits with: not culture as the backdrop to coaching, but culture as the methodology itself.

This episode grew out of a conversation with two football experts, namely Adin Osmanbašić, Assistant Manager at FC Schalke 04, and Mario Hansi, Technical Director at the Estonian Football Association, who has spent years working at the intersection of culture, identity and football development. Something Adin said in that conversation, that culture isn't the context for the methodology but the methodology itself, set off everything that follows.

In this episode: why ginga in Brazil and the quiet, individualised habits of Finnish football both come from worlds that shaped the people in them, not from training programmes. Why you can copy a club's sessions but not its culture, and why Barcelona's training plans don't produce Barcelona players. And, most importantly, why the culture is the methodology itself.

This one also connects directly to the Progressão book which is currently being translated into English — more on that soon.

🌍 More at progressao.fi 

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👥 LinkedIn @Project Progressão