A Matter of Time

1980s: Finding the right formula


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Season 4: The TAG Heuer Formula 1 | This season, we race into the exhilarating story of the TAG Heuer Formula 1, a collection that symbolizes the indelible relationship between TAG Heuer and motorsport. In this episode, we go back in time to the 1980s, uncovering the events that led to the creation of this icon.

Image: Heuer Easy Rider Jacky Ickx, Reference 429.801N

Show notes:

0:47 The TAG Heuer Formula 1 collection

1:16 The TAG Heuer era

3:23 The ‘Easy Rider’

5:54 The Jacky Ickx helmet clock

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A Matter of TimeBy TAG Heuer