Make It Visible

#199: How to Craft a Compelling Story That Resonates With Your Ideal Clients and Turns Leads Into Paying Clients


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In this episode, we dive into the power of storytelling for your coaching business. I’ll walk you through how to craft a story that not only connects with your ideal clients but also converts leads into paying clients. Sharing your personal journey can set you apart in a crowded market and build deeper trust with your audience.

Key Takeaways:

  • Why storytelling is essential in your marketing strategy
  • How to structure a story that resonates with your ideal clients
  • The secret to using your story across platforms to attract clients

Drop me a line and share your thoughts!

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Meet Your Host:

Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.

I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).

My Journey into Public Speaking & Visibility

My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.

From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.

After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.

Are you using it? If not, let’s change that. 🚀


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Make It VisibleBy Michelle Kuei

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