In this episode of Parallax Views w/ J.G. Michael, I’m joined by journalist and author Ross Benes to discuss his new book 1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times. We dive into how one seemingly ridiculous year, marked by Pokémon mania, pro wrestling mayhem, aggro-fueled nu metal, and shock TV overload, actually laid the groundwork for the chaotic media and cultural landscape we live in today.

The mainstreaming of “low culture”: How daytime TV, tabloid sensationalism, and deregulated media created a new normal of trashy spectacle.

Pokémon, Beanie Babies, and capitalist fads: The rise of speculative consumer culture and how it foreshadowed digital-era phenomena like NFTs and meme stocks.

Pro wrestling’s Attitude Era: The dominance of WWF and the rise of crash TV under Vince Russo—and how it shaped both pop culture and politics.

Jerry Springer and political theater: How talk show antics became a model for cable news outrage and the performance of politics.

Porn and the internet: The explosion of pornography in the late ’90s and how smartphones have made it ever-present in daily life.

Napster and the digital revolution: How the free-for-all of early file-sharing reshaped media consumption forever.

Insane Clown Posse and tribal fandoms: The rise of outsider cult followings as a blueprint for today’s digital subcultures.

Nu-metal’s noisy rebellion: Limp Bizkit as a case study in how turn-of-the-century music captured cultural anxiety and masculine angst. And Limp Bizkit's embrace of being hated.

Why 1999 still matters: How disposable entertainment from one year has left a permanent mark on politics, culture, and digital life.

This episode is a wild ride through the trash and treasure of 1999, showing how a year often dismissed as kitsch actually set the tone for 21st-century life. If you’ve ever wondered why culture feels so chaotic, polarized, and performative today, the answers might just lie in Pokémon cards, Napster downloads, and a Kid Rock song you can’t stand.

Credit for Intro Montage in this episode:

• Track name: Dreamwalkers

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