The FDA's selection of seven companies for its PreCheck Pilot Program on June 29, 2026, marks the most consequential shift in U.S. pharmaceutical manufacturing policy in a generation , and it carries direct implications for how health systems, specialty pharmacies, and drug manufacturers communicate

CVS Health reported revenues exceeding $370 billion in fiscal year 2024 [1], making it one of the largest healthcare enterprises on the planet. CVS Caremark, its pharmacy benefit management (PBM) arm, manages prescription benefits for tens of millions of Americans. Creating a dedicated chief growth

Nielsen's acquisition of DoubleVerify in 2026 creates the first measurement giant capable of tracking healthcare advertising from impression verification through actual audience reach—a combination that solves the industry's long-standing problem of wasted digital spend on ads that never reached rea

Two academic medical centers just made a bet that could reshape how hospitals approach clinical decision support—and how health tech vendors compete for their business. NYU Langone Health and Dana-Farber Cancer Institute are commercializing an internally developed oncology decision support tool, joi

Nebraska became the first state in 2026 to execute Medicaid enrollment cuts tied to work requirements, and the payers covering those members are saying almost nothing publicly. That silence is a strategy , and it should alarm every healthcare marketer whose patient volume, revenue cycle, or brand de

The Justice Department filed charges this August against a physician in a $95 million Medicare fraud scheme involving skin substitutes, marking the latest in a pattern of enforcement actions targeting regenerative medicine marketing. For healthcare marketers promoting advanced wound care products, c

Complete Health agreed to pay $14 million to resolve allegations that it submitted fraudulent diagnosis codes to inflate Medicare Advantage risk-adjustment payments—a settlement that should make every health plan CMO recalibrate their growth-at-all-costs patient acquisition strategy . The Department

Kern Family Health Care in California replaced what would have been 40 full-time workers with an AI agent named Angelica, spending $370,000 on software that has placed more than 800,000 calls to 387,000 Medi-Cal members since late 2025 . The timing matters: mandatory Medicaid work requirement docume

The federal government is moving to shape how artificial intelligence gets built, deployed, and governed , and for healthcare marketing leaders, the conversation happening at 1600 Pennsylvania Avenue is not an abstract policy debate. It is a countdown clock. With the White House convening OpenAI, An

Hospital and health system CEO departures reached a pace in late 2024 and early 2025 that rivals any period since the post-pandemic financial crisis years, and the leadership vacuum left behind carries a direct cost that most marketing teams are not budgeting for. When a chief executive exits, brand