Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

---

Neil Patel is one of the leading digital marketers in the world. His media company NP Digital has over 1,000 employees and work out of 28 different countries. Neil has built his YouTube channel to over 1.5 million subscribers, his LinkedIn to over 800,000 followers and so much more. Today he sits down with Richard to discuss everything from SEO on YouTube, how to start a channel in 2026 and the biggest mistakes people make when marketing their content.

---

Get the Chrome extension: https://chromewebstore.google.com/det...

---

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

---

Guests Socials

YouTube: https://www.youtube.com/@neilpatel/featured

LinkedIn: https://www.linkedin.com/in/neilkpatel/

---

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Listen on Apple: https://podcasts.apple.com/us/podcast...

Chapters

00:00 Intro

00:44 Who Is Neil Patel

01:34 What’s Changed in Content

02:54 How Neil Creates Content

04:08 How People Create Great Content

05:45 How To Compete With AI

07:06 Platform Conversions

08:50 Personal vs Corporate Brand

13:20 Biggest Brand Mistakes

15:22 How To Build The Best Team

16:37 SEO On YouTube

17:17 SEO Optimizations on YouTube

18:54 When YouTube Was Easy

20:22 How To Market Your YouTube

21:52 The Trap Marketers Fall Into

24:32 How To Start Content in 2026

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us to work with Jonathan and the team: https://1of10.com/strategy

Jonathan is a Senior YouTube Strategist at 1of10. He's been uploading YouTube videos for over 11 years and is truly one of the brightest minds when it comes to growing YouTube channels.

In this episode, he breaks down how to best use Outlier Theory, how to ideate winning videos and ultimately, how to get way more views than what you're currently hitting.

Whether you're a big channel, small channel or someone aspirational to YouTube, this episode is full of top tier advice that people pay thousands for.

---

Get the Chrome extension: https://chromewebstore.google.com/det...

---

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

---

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Listen on Spotify: https://open.spotify.com/show/4z9KeRG...

Listen on Apple: https://podcasts.apple.com/us/podcast...

Chapters

00:00 Intro

00:48 YouTube’s Top Strategist

01:18 How To Grow Your Channel

05:04 Finding Viral Video Ideas

08:04 How To Master Outlier Theory

13:49 #1 Skill To Grow

18:18 Growing Small YouTube Channels

27:39 From 10k Views to 100k Views

32:30 Jonathan’s YouTube Story

37:30 Final Tip

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

Meet Matty. The co-founder of one of YouTube's biggest personal brand channels. He and his brother, Mike were once years into studies, on the path to becoming Doctors. They started a YouTube channel together as a creative outlet. That channel became their passion, led to them quitting their studies and now sits at over 1.3 million subscribers. Today Matty shares his journey, the story behind their most viral videos and how people can grow on YouTube in 2026.

Get the Chrome extension: https://chromewebstore.google.com/det...

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Guests Socials

YouTube: / @mikeandmatty

Instagram: / mattygrov

Website: https://mikeandmatty.com/

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Listen on Spotify: https://open.spotify.com/show/4z9KeRG...

Listen on Apple: https://podcasts.apple.com/us/podcast...

Chapters

00:00 Intro

00:49 Who Is Matty?

02:08 From Doctor To YouTuber

04:55 Matty's Viral Videos

07:47 How Matty Was Early On YouTube

10:43 How To Ideate Million View Vids

15:36 How To Research YouTube

17:08 Where To Find Inspiration

19:30 From 250k - 500k

20:53 When To Hire

24:05 How They Found Their Niche

27:15 Building Systems

29:10 Building Revenue Streams

32:47 Quitting As A Doctor

40:27 Using AI For YouTube

41:43 Final Piece of Advice

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

John Scott is one of the leading YouTube Shorts experts in the world. He's generated hundreds of millions of views, has individual Shorts over 50 million and works with hundreds of aspiring creators. In this episode he breaks down how he finds viral Shorts ideas, how to find the niche that suits you and so much more.

Get the Chrome extension: https://chromewebstore.google.com/det...

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Guests Socials

YouTube:    / @heyjohnscott  

Instagram:   / heyjohnscott  

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Listen on Spotify: https://open.spotify.com/show/4z9KeRG...

Listen on Apple: https://podcasts.apple.com/us/podcast...

Chapters

00:00 Intro

00:56 Who Is John Scott?

01:39 How To Go Viral in 2026

03:42 How To Ideate Viral Shorts

11:05 Thoughts on AI Slop

13:16 John’s 62m View Short

16:22 How Long Using Blender Takes

19:10 How To Find Your Niche

21:58 1of10 Analysis

27:19 The Psychology of Shorts

32:06 Shorts vs Long Form

34:32 One Trait All YouTubers Have

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Guests Socials

YouTube: @realmattgray

LinkedIn: https://www.linkedin.com/in/mattgray1/

X: https://x.com/matt_gray_

Chapters

00:00 Intro

01:12 Who Is Matt Gray

02:12 How To Build Content Machines

05:33 How To Build Business Funnels

07:01 How Matt Uses 1of10

09:05 How Matt Uses Claude Code For Content

11:20 Turning YouTube Content To Instagram

13:00 Other AI Tools

14:23 How To Build Systems

17:37 How Matt Helps Founders

22:08 How To 20x Your Growth

25:07 Best Platform For Conversion

29:33 Smaller vs Larger Audience

32:10 Highest Converting YouTube Content

33:58 Best Instagram & LinkedIn Content

37:00 How Busy Founders Should Make Content

40:24 How To Automate Content

43:53 Growing Personal Brand In 2026

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Guests Socials

X: https://x.com/vexian

YouTube: @thevexeffect

Chapters

00:00 Intro

01:20 Who Is Vex

02:02 Vex’s Biggest Win

07:35 Thumbnail Ideation Masterclass

16:24 Why Vex Hates A/B Testing

19:34 Working With Will Tennyson

22:49 Growing Will Tennyson From 1m to 3m

24:03 How To Research Ideas

35:28 How To Grow A YouTube Channel

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Guests Socials

YouTube: @finzar

Instagram: https://www.instagram.com/finzaryt/

X: https://x.com/finzarYT

Storezar: https://storezar.com/

Chapters

00:00 Intro

01:00 Who is Finzar

01:33 Editing Process A-Z

02:48 How Important Is Editing?

05:40 Best Software

06:25 Why DaVinci

09:08 Finzar’s Editing Process

10:53 Finzar’s Directing

17:54 Frontloading A Video

18:20 Retention Tricks

20:25 Common Editing Mistakes

22:32 Adding Humor

25:29 How Long Finzar’s 2.2m View Vid Took

26:56 File Management

28:00 Cutting Footage

30:08 Using Memes

31:44 How To Choose B-Roll

32:54 Editing Tricks

35:47 How Important Is Music

38:55 Sound Effects

40:46 Avoiding Burn Out

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Guests Socials

X: https://x.com/grundstromleo

YouTube: @grundstrombiz

Chapters

00:00 Intro

01:10 Meet Leo Grundström

03:44 How To Find A YT Niche

06:53 2026 Niches

07:48 How Leo Uses AI

08:38 AI For Scriptwriting

12:27 How To Generate B-Roll

14:04 AI Animation Tools

15:18 Leo’s Students

17:08 Build Trust As Faceless Channel

20:10 Ideas, Titles & Thumbnails

22:58 How Many Channels Leo Owns

24:05 How Many People In Leo’s Team

26:44 When To Quit A Channel

28:18 Buying Monetized Channels

32:15 Successful Personality Traits

34:04 Leo’s Final Automation Tip

In this episode of the 1of10 Podcast, Shane Hummus breaks down exactly how he turned YouTube into a multi-million dollar business.

From starting with RuneScape videos as a kid to generating over $10M from his channel and scaling to $1M+ months, Shane shares the real strategies behind growing, monetizing, and treating YouTube like a business.

If you want to grow faster, make more money, and stop guessing on YouTube, this episode is packed with actionable insights.

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Guests Socials

YouTube: @ShaneHummus

Instagram: https://www.instagram.com/shanehummus/

X: https://x.com/ShaneHummus

Shane's cohort: https://www.thecontentgrowthengine.com/

Chapters

00:00 Intro

01:05 From Pharmacist to YouTube Business

05:16 $300K Debt & Discovering YouTube

08:10 Why YouTube Is Just Distribution

10:04 Building Content That Actually Works

13:40 Why Small Channels Make More Money

17:06 The ICON Method (Viral Ideas)

20:32 Finding Ideas in Adjacent Niches

23:06 Turning Views Into a Business

27:01 Title, Thumbnail, Intro Strategy

30:38 Uploading, Testing, and Systems

33:59 CTAs That Actually Convert

37:05 Lead Magnets That 10x Results

38:35 How to Choose Your Niche

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/

Book a call with us: https://1of10.com/strategy

Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn

Check out the 1of10 newsletter: https://1of10.com/newsletter

Check out the 1of10 blog: https://1of10.com/blog/

Follow Us on Twitter: https://x.com/1of10media

Follow me on Twitter: https://x.com/richard_YTS

Guests Socials

YouTube: @murrayfrost

Instagram: https://www.instagram.com/murray_frost/

X: https://x.com/MurrayFrost_

Chapters

00:00 Intro

01:01 Meet Murray Frost — 700 Channels & 14 Years on YouTube

03:12 The Psychology Behind Why People Click

04:27 Inside a Channel With 91M Views in 28 Days

06:01 Why Shorts Can Beat Long Form (The RPM Math)

07:11 The Repeatable Format That Got Tens of Millions of Views

08:40 Thumbnail Context Clues Most Creators Miss

13:45 132M Views on a Short With No Talking

15:24 The CTA That 10x'd Subscriber Gain on Shorts

17:06 How to Keep Retention Flat With Open Loops

20:40 How One Compilation Video Made an Extra $15,000

27:34 Manually Placing Ads to 2x Revenue

30:16 When YouTube Demonetizes You

33:40 The Best AI Scripting Workflow

39:39 Final Advice for Growing on YouTube