Today’s theme: a history lesson. 

Shekar and Gary dive into the fast-moving consumer goods (FMCG) retail marketing industry, its inception, and how retail has been built on mass marketing, along with how trade promotion has driven it. 

They show you how customer marketing, data, and personalization go hand in hand. Are you aware of how your weekly ad affects the industry? The shopper experience has transformed entirely, and it all starts with understanding how and why.