The Marketing Matters Podcast with Mark Vogel

2 - Big Data vs Marketing Research


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Is there still a need for traditional market research when we have near-immediate customer data available to us?  In episode 2 of the Marketing Matters podcast, Mark Vogel illustrates how big data and marketing research works together to create high-performance marketing plans.

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Podcast Feed: 

MarketingMattersPodcast.podbean.com/feed/

More information at:

AvantMarketing.blogspot.com

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The Marketing Matters Podcast with Mark VogelBy Mark Vogel