Rural populations continue to decline.  Since 2010, 1,350 “non-metro” counties have lost population.  Though there are exceptions, this trend has dramatically affected rural communities.  Mark Vogel, Senior Partner, discusses the importance of Market Planning for rural towns that defines both the physical and human assets to recruit new business and residents.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

Seven out of ten new business ventures fail.  Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the need for proper market identification through research prior to any business launch.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

While there are diverse production agriculture segments, there are several common characteristics among today’s farmer.  Mark Vogel, Senior Partner of the Avant Marketing Group, talks about these critical characteristics that every marketer needs to understand when marketing to farmers.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

Successful sales meetings focus on RIM – the three fundamental factors of Recognize, Inform and Motivate.  Mark Vogel, Senior Partner at the Avant Marketing Group talks about the importance of using the RIM factors in sales meeting planning and implementation.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

Mark Vogel, Senior Partner at the Avant Marketing Group, discusses how creative promotional strategies can lead to success and increased market share.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

More and more communities are investing in brand development.  Mark Vogel, Senior Partner at the Avant Marketing Group, discusses the right and wrong way to go about community branding.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

Mark Vogel, Senior Partner at the Avant Marketing Group discusses both the skillsets and challenges for young professionals seeking a successful marketing career.

Make sure to follow the Marketing Matters Podcast to keep up to date on all things marketing. New episodes every Tuesday.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

Mark Vogel, Senior Partner at Avant Marketing Group, provides some history about market disruption and the ability to adapt to changing competition – including Internet Commerce.

Make sure to follow the Marketing Matters Podcast to keep up to date on all things marketing. New episodes every Tuesday.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

Are you a Brand Fanatic?  This week’s topic:  Branding – one of the most mis-understood components of a solid marketing program.  Mark Vogel, Senior Partner of the Avant Marketing Group, discusses the difference between product and enterprise branding.

Make sure to follow the Marketing Matters Podcast to keep up to date on all things marketing. New episodes every Tuesday.

More Information at: http://avantmarketing.blogspot.com

RSS Feed: http://marketingmatterspodcast.podbean.com/feed/

Focus Groups – The Good, The Bad, and The Ugly.  There are many components that can determine the quality of market insight formed from focus groups.  Mark Vogel, Senior Partner at Avant Marketing Group, discusses some of the key points to ensure a successful group.

Makes sure to subscribe to the feed to stay up to date on all things marketing.

Podcast Feed: 

More information at: