Is there still a need for traditional market research when we have near-immediate customer data available to us?  In episode 2 of the Marketing Matters podcast, Mark Vogel illustrates how big data and marketing research works together to create high-performance marketing plans.

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Welcome to Marketing Matters, a brand new podcast by Mark Vogel of the Avant Marketing Group. In this first episode Mark covers the evolution of marketing including the role of advertising agencies. 

Follow the Marketing Matters Podcast to keep up with all things marketing.

More information at: http://avantmarketing.blogspot.com/