Recording #2 with Niklas Jansen, Founder of Blinkist who's USP is "Understand books & podcasts in 15 minutes." Today, Niklas is a General Partner at Interface Capital, an early stage venture capital fund.

We discussed:

1. How it took the founding team of Blinkist 2-3 years to find PMF

2. Why starting first without tech is important

3. Why monetization is key from day 1

Articles and books referenced:

How Superhuman Built an Engine to Find Product Market Fit

Crossing the Chasm - Geoffrey Moore

Mastering the Rockefeller Habits - Verne Harnish

Have any feedback? Let us know on twitter @Jessica_Hbach or @lukaivicev