2 CPAs & The Mic

2 CPAs & The Mic

By Jeff Frable Sara MaysBusinessEntrepreneurship
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2 CPAs & The Mic episodes

  • Ep. 16 - Beyond Reviews: Building a Complete Marketing Strategy

    In Episode 16 of 2 CPAs & The Mic, Jeff and Sara welcome a special guest, Clarence Fisher from Tulsa Internet Marketing Services. A trusted collaborator and friend of the show, Clarence offers creative and practical insights that our listeners are sure to appreciate.

    Clarence shares his journey from a 10-year career in radio to becoming a digital marketing expert and introduces his powerful R4 Framework—a system designed to create predictable, sustainable growth. From managing your Google Business Profile and building trust through reviews, to expanding visibility, maximizing customer lifetime value, and generating consistent referrals, Clarence breaks it all down with clarity and enthusiasm. The conversation dives into practical, real-world marketing strategies for entrepreneurial business owners ready to take their business to the next level.

    55 min
  • Ep. 15 - Meeting Yourself Where You Are: Finding Your Path in Accounting

    In Episode 15 of 2 CPAs & The Mic, hosts Jeff Frable and Sara Mays chat with BreAnne Peters, Tax Team Leader at CCK Strategies, about her unexpected leap from clarinet performance major to tax professional. With her vibrant personality and unapologetically authentic style, BreAnne breaks the mold of the "typical accountant." This episode dives into her seven-year journey at CCK, her choice to pursue EA certification over CPA, her passion for mentoring, and her love for Harry Styles—including 13 concerts and a whirlwind trip to Italy.

    BreAnne's story is a refreshing reminder that career paths don't have to be linear to be successful. This episode is a must-listen for anyone navigating career pivots, challenging stereotypes, or just looking for a dose of authenticity in the world of tax and business.

    49 min
  • New Tax Landscape: Navigating the One Big Beautiful Bill

    In this bonus episode of 2 CPAs & The Mic, hosts Jeff Frable and Sara Mays break down the newly signed "One Big Beautiful Bill" (OBBB) tax legislation, signed into law on July 4th. Described as a "Super Bowl" moment for tax professionals, this episode offers a high-level overview of the sweeping changes—without diving into the political weeds.

    Jeff and Sara discuss the tax implications, especially the permanence of several key provisions from the 2017 Tax Cuts and Jobs Act (TCJA). They also outline what's ahead: extended provisions for individuals, new individual provisions, and business-related updates.

    Whether you're a business owner, CPA, tax enthusiast, or just curious about what this bill means for your bottom line, this episode sets the stage for what's next in tax policy.

    40 min
  • Ep. 14 - From Understood to Understanding: Bridging the Gap in Professional Growth

    In episode 14 of 2 CPAs & The Mic, hosts Jeff Frable and Sara Mays welcome Matt Granados, productivity coach and founder of Life Pulse. What began as a personal system Matt developed to manage his own life has since evolved into a transformative framework adopted by major corporations seeking to align organizational goals with employees' personal aspirations. In this insightful conversation, Matt discusses why many individuals operate below their full potential and offers practical strategies to overcome both personal and professional barriers. He explores the critical distinction between being "nice" and being "kind" in leadership, shares methods for achieving success across all areas of life without unnecessary sacrifice, and introduces actionable tools for busy professionals who want to accomplish more without burning out. Whether you're feeling stuck, overwhelmed, or simply striving for a more intentional way to live and lead, this episode provides a powerful framework to help you elevate your performance and fulfillment.

    55 min
  • Ep. 13- Open the Envelope: Demystifying IRS Interactions

    In episode 13 of 2 CPAs & The Mic, Jeff Frable and Sara Mays are joined by their CCK partner, IRS-savvy, Luann Rinowski, for a candid and insightful conversation about navigating the world of IRS representation. Luann shares how she stumbled into her niche—handling IRS audit. Her secret? Treating IRS agents like real people (with a healthy dose of professionalism). Luann's authentic blend of genuine care for people and unwavering professionalism has been the foundation of her successful career.

    The group dives into:

    • Why clients typically receive IRS notices
    • The golden rule of audits
    • Why documentation is your best friend
    • Why the way you engage - and your representation - can make a difference with the IRS.

    This episode is packed with practical wisdom and a few laughs. Don't miss it!

    53 min
  • Ep. 12- Pick Your Avatar: The Entity Edition

    Starting a business is exciting. Learn why selecting the right entity structure is important to ensure smooth operations and avoid any potential challenges down the road. In episode 12 of 2 CPAs & The Mic, hosts Jeff Frable and Sara Mays unpack the real-world implications of selecting a business entity. Whether you're a brand-new entrepreneur, a side-hustler earning passive income, or a seasoned owner scaling into new ventures, this episode offers the insight you didn't know you needed.

    The team dives into the pros and cons of sole proprietorships, LLCs, partnerships, and corporations—and they break down the concepts of legal protection, self-employment tax, "piercing the corporate veil," and what really happens when you mix friends with business.

    You'll also learn how income level, investor relationships, and future goals (like selling your company) play into choosing the right tax structure. Warning: you might want to grab a notepad for this one.

    58 min
  • Ep. 11- The Changing Landscape of College Sports: NIL and the Future of Athletics

    In episode 11 of "2 CPAs & The Mic," Jeff Frable and Sara Mays sit down with ORU's Athletic Director Tim Johnson to discuss how the introduction of NIL (Name, Image & Likeness) is changing the landscape of college athletics. Initially designed as a way for athletes to receive fair compensation, NIL has quickly evolved into what many now view as a form of "pay for play." This shift was driven by key legal cases such as the O'Bannon and Alston cases, and most recently, the House settlement, which introduced revenue sharing and allowed universities to manage NIL activities directly. Over the past few years, the scene has changed dramatically—from athletes receiving modest educational stipends to some now securing million-dollar deals. The new system has raised concerns, particularly for mid-major programs like ORU, which struggle to compete with the financial power of larger conferences. Additionally, young athletes often lack financial literacy, and the combination of NIL and the transfer portal has created a "free agency" atmosphere in college sports. Tim shares how ORU is adapting to these changes by creating educational programs to help student-athletes navigate NIL opportunities responsibly, teaching them financial literacy and tax implications. Despite the rapid changes and uncertainties, Johnson remains focused on preserving the true value of collegiate athletics—providing opportunities for education and personal development that extend far beyond financial compensation.

    1 hr
  • Ep. 10- Going Global: Understanding the Nuances of International Business Taxation

    Borders become blurred in our connected world and small businesses can easily find themselves with international tax obligations without realizing it. Our digital-first economy has dramatically increased international exposure through online sales platforms, payment processors, and remote workforce arrangements. In episode 10 of "2 CPAs & The Mic," hosts Jeff Frable and Sara Mays are joined by fellow CCK partner Kaitlin Flinn to discuss how businesses can navigate international tax requirements including: foreign bank account reporting requirements (FBARs), tax treaty benefits, and compliance pitfalls. This insightful discussion provides practical guidance for identifying international tax obligations and working with qualified professionals to ensure compliance while avoiding substantial penalties.

    49 min
  • Ep. 9- Harmonizing Work and Family: Beyond the Myth of Balance

    In episode 9 of "2 CPAs & The Mic," hosts Jeff Frable and Sara Mays welcome fellow partner Kyna Leyva to discuss the reality of navigating a thriving family life and robust career. Kyna shares candid insights about how "work-life balance" is a misleading concept and how to think about "harmonizing" your whole life instead, the importance of setting realistic expectations and giving grace to yourself, how to be fully present whether at work or with family and the value of finding mentors who are a few steps ahead in your journey. Kyna emphasizes that no one "does it all" - sharing honest stories about 4:30am wake-ups, messy houses, and the importance of communication with both family and colleagues. This episode offers wisdom for parents at any stage as well as professionals seeking to integrate their personal and work lives more effectively.

    51 min
  • Ep. 8- Concrete, Capital & Collaboration: A Masterclass in Commercial Real Estate

    From college basketball to $70 million development deals, Matt Mardis has seen and done it all in the world of commercial real estate.

    In this enlightening and entertaining episode of 2 CPAs & The Mic, Jeff and Sara sit down with the seasoned broker and developer to explore the inner workings of CRE—from land acquisition and vertical planning to investor relationships and emerging trends. Matt unpacks the four core "food groups" of commercial real estate (retail, industrial, multifamily, and office), discusses the Tulsa market's unique growth story, and explains why site selection is both science, art, and relationships.

    You will learn how capital, timing, and vision all converge to turn dirt into value, why Class A properties dominate the post-COVID era, and what's driving national migration into Oklahoma. Whether you're a real estate novice or an aspiring investor, this conversation delivers rich perspective with a side of real-world advice.

    35 min

About 2 CPAs & The Mic

From the publisher's feed

Welcome to "2 CPAs & The Mic," where we address the world of tax/accounting and business strategy without the jargon and stuffiness of the traditional CPA suits and jargon. Join Child of the 80's,…