Episode 2 of 3 on the book "So Good They Can't Ignore You" by Cal Newport.  The adage of "It takes 10,000 hours to become an expert" doesn't complete the full picture. We dive into what Cal Newport says is the critical piece to becoming an expert in any subject: How you spend those 10,000 hours.

If you're hoping to increase your skill in a certain area for either career growth or a competitive advantage, join us as we explore how the studies claim you can become an expert in anything...so long as you spend your time correctly.

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About Bros Before CEO's

We're two professionals on a journey of self improvement, reading the best business books and discussing how we apply what we learn to our lives. 

In this preface episode you'll learn the fundamental motivation behind launching this podcast and how our appetite for consuming knowledge has aided our careers as we've grown into respective CEO's of 7 figure companies.  We're far from perfect and we require continual education to support our career growth. This podcast is the real unfiltered journey of grasping new concepts, digesting failures and analyzing successes.

We also discuss who this podcast is for: Individuals who believe self improvement is possible through their own efforts and have hope for their lives, careers, and knowledge acquisition. 

Connect with us on Instagram @brosbeforeceos