Agent attraction in real estate refers to the process of attracting talented and skilled real estate agents to join a brokerage or agency. It is a crucial aspect of any real estate business, as the success of the agency heavily relies on the quality of the agents it employs.To attract agents, real estate brokerages must create a positive company culture and offer attractive compensation and benefits packages. This includes offering competitive commission splits, providing training and development opportunities, and fostering a supportive work environment.