The meeting focused on strategies for agent attraction and recruitment in the real estate industry, particularly within the eXp platform. Participants discussed various methods including hosting lunch events, leveraging personal networks, and utilizing online resources to connect with potential recruits. The conversation also touched on the importance of authenticity, consistency, and adding value in building relationships, as well as the benefits of joining eXp and the potential for growth within the organization.

In the meeting, Jesse, highlighted the backgrounds of the panelists, Lynea Carver and Mike Brown, both experienced real estate agents. Lynea discussed her journey, starting as a new agent, attracting people through social media, and her initial mistakes. She shared her success story, growing her organization from 105 agents to 110, and mentioned her shift in strategy. Jesse emphasized the importance of building an audience for future announcements. Mike also shared his experience, starting with an aggressive approach that he later toned down, focusing on becoming a business partner with potential clients. The discussion concluded with Jesse asking about their current strategies and the impact of their approaches on their revenue.

The meeting focused on agent attraction strategies and success stories within eXp Realty, featuring discussions with successful team leaders Kim Renshaw and Will Penny. Participants shared their experiences with recruitment, accountability calls, and building successful teams, emphasizing the importance of authenticity, commitment, and helping others achieve their goals. The conversation ended with advice on handling inquiries about eXp, maintaining a positive mindset, and celebrating team successes.

Jesse discussed the importance of social proof and the need for team members to record short video clips for their agent attraction calls. He also led a discussion about upcoming in-person retreats and the 'Find Your Fit' series, encouraging team members to attend and share their experiences. The team also shared their strategies for creating action and reaching out to potential leads, with a focus on consistency and commitment.

Jesse introduced the 'Find Your Fit' series, a four-week series aimed at helping participants build their own revenue share group, and highlighted the achievements of Claire Gleason and Justin. The team discussed their strategies for agent attraction, the importance of building relationships and providing value, and the potential for growth in emerging markets. The conversation ended with Jesse encouraging everyone to start conversations and find their fit.

The 2025 Agent Attraction Kickoff, hosted by Jesse Zagorski, emphasized building revenue share groups at eXp Realty through effort, dedication, and dreaming big. The event introduced the "Agent Attraction Finds Your Fit" series, starting the following Thursday, and highlighted the success stories of various agents and team leaders, showcasing diverse backgrounds and strategies for growth.Several eXp leaders, including Brent Gove, Galen, Mike Brown, Dan Gomer, and Kim Renshaw, shared their experiences and strategies for agent attraction, focusing on consistency, dedication, and the importance of recruiting the right agents. Brent emphasized creating financial freedom through real estate, playing the long game, and achieving success through personal growth, time management, and genuine connections.Brent Gove specifically discussed the importance of creating a "cash flow river" in real estate, where money works for you rather than the reverse. He underscored the value of recruiting agents by drawing parallels to successful brokerage models like Keller Williams and Berkshire Hathaway. Brent highlighted the necessity of focusing on mid-level agents—those selling at least 10 homes annually—rather than pursuing high-profile agents, as this approach fosters steady growth. He encouraged participants to invest in long-term strategies, align their goals with financial freedom, and leverage networking events like the upcoming Cabo gathering to build meaningful connections and expand their influence.

TAC emphasized the importance of perseverance and resilience in the face of challenges, while Jesse led a discussion on the importance of mindset and skill set in agent attraction. The team also discussed strategies for engaging potential clients, including product sampling, adding value, and effective communication techniques. The conversation ended with tips for building rapport and handling objections when talking to potential clients or recruits.

The team discussed their personal and professional lives, with a focus on agent attraction and the importance of attending corporate meetings and calls. They also discussed the value of taking inventory and having check-in conversations with team members, and the importance of focusing on traditional brokerages for recruiting agents to EXP Realty. Lastly, they discussed the benefits of EXP Realty's FastCAP training program and the upcoming "FastAttract" program, and the importance of setting numeric goals for growing teams and sharing valuable content frequently.

Led by Jesse, this session focused on building a streamlined business plan for agent attraction in 2025. Attendees explored goal-setting strategies, the importance of understanding personal motivations, and actionable steps to sponsor new agents. Jesse highlighted the significant growth potential in the real estate industry, despite 2023 being one of the toughest markets since 1995. The session provided a clear roadmap and practical tools to help agents scale their revenue share and recruitment efforts effectively.