In this episode, Jesse and Brent dive into proven strategies for attracting experienced agents and broker-owners to scale revenue share faster. They explore the power of genuine relationships, character-driven recruiting, and long-term engagement over pressure-based tactics. From social media touchpoints to masterminds and simple coffee meetings, this conversation offers practical insights on building trust, staying top of mind, and creating meaningful connections that lead to sustainable growth in today’s evolving real estate landscape.

In this episode, Jesse sits down with Atlanta powerhouse Jessica Wade to unpack how she built a thriving real estate organization using simple, community-driven strategies. Jessica shares how she went from brokerage owner to eXp leader with 30 frontline agents and 65 in her network — all fueled by local masterminds, hyper-local Facebook groups, monthly events, and value-first relationship building. Listen in as she breaks down her event model, sponsorship income structure, and the step-by-step system anyone can duplicate to grow influence, attract agents, and scale sustainably.

Jesse and Barry led a deep dive into recruitment strategies, highlighting the power of consistency, persistence, and long-term follow-up in agent attraction. Barry shared how he built a pipeline of 134 agents by continually sharing opportunities without expecting immediate results, keeping prospects updated on new developments, and revisiting contacts even after they say no. He compared recruitment to promoting a movie—people join when timing and personal circumstances align. Jesse reinforced that recruitment timelines vary, stressing empathy, realistic expectations, and respecting each prospect’s decision-making process.Barry also discussed overcoming fear through action, using AI for role-play to build confidence, and leveraging drip campaigns, digital marketing, and in-person events to grow his network in new markets like San Diego. The session covered multiple revenue streams available through eXp—from international sales to referral programs—and the importance of educating potential recruits based on their goals. The conversation emphasized staying organized with a constantly evolving contact list, focusing locally for stronger connections, and offering value-first invitations. Success, they concluded, comes from consistent effort, curiosity, and a willingness to nurture prospects over time.

Jesse expanded on a duplicatable recruitment framework based on making lists, starting conversations, adding value, and identifying pain points before inviting agents to learn more. He emphasized sifting, not convincing, and leveraging three-way calls to transfer credibility. The group also celebrated success stories, including Lani’s word-of-mouth recruiting win and Rizwana’s rapid Instagram growth from 300 to 90,000 followers in 90 days through consistent posting and education-based content. The session closed with practical tips on follow-up, using social media touchpoints, and providing value-rich resources such as webinars, events, and educational tools to deepen relationships and move prospects forward.

Jesse led a focused training on simplifying AGENT Attraction into four core steps, emphasizing that effective recruiting is less about pressure and more about guiding prospects through their decision timeline. He demonstrated how setting clear follow-up appointments, understanding a prospect’s deadlines, and addressing concerns create natural momentum. The discussion highlighted that most agents require 6–8 touches before transferring their license, making thoughtful follow-up essential.Jesse and the team explored strategies for re-engaging unresponsive prospects, using curiosity-based check-ins and third-party validation to move conversations forward. He reinforced the power of edification—transferring credibility to others instead of doing all the “heavy lifting” yourself—and encouraged revisiting old contacts with new tools or trainings as conversation openers. The session also showcased the value of eXp’s support systems, from FastCap to weekly mastermind calls, and shared success stories that illustrate how consistent relationship-building can compound into long-term growth.

Jesse led a session focused on refining agent attraction skills, emphasizing that successful recruiting begins with asking the right questions and practicing active listening. He highlighted six elements of effective listening—honesty, neutrality, curiosity, context, open-ended questions, and thoughtful follow-ups—and encouraged agents to focus on understanding prospects rather than perfecting a script. The group discussed the importance of authenticity and enthusiasm in outreach, with Michael sharing his experience reconnecting with potential recruits and setting up discovery calls. Jesse reminded participants that attraction is about sharing personal stories and genuine curiosity, not pressure. The session also covered direct and indirect invitation techniques, handling nerves in conversations, and leveraging tools like the Attraction Agents app and eXp Explained sessions to provide value. Jesse concluded by addressing the Compass brand acquisitions, encouraging agents to reach out to displaced colleagues with empathy and transparency to start meaningful conversations about opportunity and growth.

Jesse led a session focused on refining recruitment strategies for attracting agents to eXp, building on the previous "Power of 15 Minutes" exercise. He outlined the 7 Steps of Agent Attraction, emphasizing conversational flow — moving naturally from personal rapport to business discussions using direct or indirect invitations. Brooke shared her success in inviting five guests to eXpCon by tailoring her approach to each person’s goals, while Jesse encouraged using curiosity-driven pivots like “I’ve got this idea I can’t get out of my head” to open deeper conversations. The discussion also covered handling financial objections with empathy, focusing on education and long-term vision rather than immediate conversion. Jesse reinforced that confidence, authenticity, and belief in eXp’s value are key to effective recruitment. He encouraged consistent prospecting, self-tracking progress, and leveraging motivational tools like YEXP videos and the Fast Attract course to maintain momentum.

Fast Start Strategies for Attraction
Jesse led an Agent Attraction Fast Start session focused on simplifying recruitment by starting conversations. Through the "Power of 15 Minutes" exercise, participants practiced initiating texts and messages, with success stories highlighting the value of consistency, curiosity, and follow-up. The group also explored using event invitations, video texts, and open-ended questions as effective conversation starters. The discussion emphasized building genuine relationships, asking the right questions, and guiding potential recruits toward available resources at eXp. Jesse reminded agents to focus on the process—not the outcome—and encouraged consistent practice to build momentum in both client engagement and agent attraction.

The meeting focused on building real estate organizations through authenticity, storytelling, and consistent action. A guest speaker shared how they grew their eXp organization by leading with opportunity, emotion, and personal stories rather than pressure. They encouraged attendees to view agent attraction as helping others—not selling—and to use social media to connect through real, everyday life. Jesse clarified the call’s purpose was organizational growth rather than an eXp intro and offered to host a separate session for those wanting an overview. A large portion of the discussion centered on Kim Renshaw’s journey of setting bold goals and achieving success through small, consistent steps. She shared how embracing her authentic personality, maintaining visibility online, and surrounding herself with positive people helped her grow her team and lifestyle through revenue share. Kim emphasized that success isn’t luck—it’s built through preparation, action, and relationships. She shared practical tips like recording life moments, posting 3–5 times daily, using video for connection, and matching team support to individuals’ needs to encourage retention and duplication.

Jesse led a mastermind focused on agent recruitment strategies, revenue share growth, and balancing sales with long-term passive income. He emphasized that agents—especially new ones—should pursue both sales and recruitment simultaneously, using closings for credibility while planting seeds for future revenue share. He shared examples like Nevin Alexander, who grew both sides early on, proving you don’t need massive production before attracting agents. Key tactics included leveraging self-belief and “healthy arrogance” (inspired by Will Packer’s book), using short eXp presentation videos followed by structured follow-up calls, and widening the gap between a recruit’s current reality and their goals before positioning eXp as the solution. Jesse broke down his simple-but-consistent follow-up system—organizing recruits into weekly or monthly touchpoints and staying persistent for months or even years. Discussions also explored how to identify high-potential recruits, managing remote teams, and analyzing competitor tools like Compass email systems, with eXp alternatives suggested. The session wrapped with creative recruitment ideas like TikTok Live outreach and FaceTime follow-ups as powerful differentiators.