The meeting focused on agent attraction and the importance of consistent follow-up. Jesse shared statistics showing that it typically takes 6 to 8 touches for interested agents and 12 to 14 touches for those not yet interested to move their license. He presented two ways to organize follow-up: a simple paper-based system with weekly and monthly lists, and a more detailed spreadsheet tracking relationship score, eXp interest score, influencer score, and next contact date. Jesse explained that follow-up should focus on improving either the relationship score or the eXp interest score by adding value, such as inviting agents to trainings or in-person events. Participants shared wins, including Liz’s nephew getting licensed and Ryan recruiting an agent who is bringing another agent along. Jesse also shared a win from an in-person event in Denver where an agent became highly interested in eXp after attending a value-added event. During Q&A, Liz asked about a recruit who felt tied to another brokerage due to stock, and Jesse advised removing pressure, adding value, and asking deeper questions to isolate the objection. Kalea, new to eXp, asked for guidance on starting agent attraction, and Jesse recommended building relationships through in-person events and a daily "10, 10, 10" social media routine of likes, comments, and direct messages.