More book recommendations from Season 4!

Make Your Bed: Little Things That Can Change Your Life…and Maybe the World by William H. McRavern

Ask for More: 10 Questions to Negotiate Anything by Alexandra Carter

Give and Take: Why Helping Others Drives Our Success by Adam Grant

You’re Not Listening: What You’re Missing and Why it Matters by Kate Murphy

Little Face by Sophie Hannah

Work by Referral: Live the Good Life! Proven Strategies for Success and Happiness in the Real Estate Business by Brian Buffini and Joe Niego

Never Split the Difference: Negotiate As If Your Life Depended On It by Chris Voss and Tahl Raz

How to Win Friends and Influence People by Dale Carnegie

Killing Kennedy: The End of Camelot by Bill O’Reilly and Martin Dugard

The Noticer: Sometimes, All a Person Needs is a Little Perspective by Andy Andrews

Episode 1

Segment 1: What is Engagement Equity & EE and Social Media

1.   EE in Personal Life

2.   EE in Social Media

·        80% of posts should give value

·        20% can be an ‘ask’ (through posts or through Facebook ad campaign)

Segment 2: Engagement Equity in the Office, Leadership & Networking Groups

1.   Takers, Matchers & Givers

2.   A Paycheck is Not the Only Deposit a Leader Needs to Make

3.   Networking: Random vs Recurring

·        How to make deposits in each

Segment 3: Radiate Outward; Listening & Sharing

1.   To Be Strong for Others, You Have to Be Strong For Yourself

2.   How to Radiate Outward:

·        Take time for yourself

·        Know yourself

·        Have boundaries and deal-breakers

·        Put the inner circles before the outer

 Segment 4: Power Players:

1.   Curiosity: Be Interested to be Interesting

2.   The Platinum Rule: Treat Others the Way THEY Want to be Treated

3.   Follow Through: Think Before You Commit and Do What You Say You Will

Episode 2

Segment 1: Why It’s Important to Identify Your Target Market 

3.   When You Market to Everyone, You Market to No One 

4.   Your Customers Want to Feel Like Individuals

Segment 2: Power Players: Curiosity and Listening

4.   Curiosity is the Key to an Interesting and Engaged Life

·        Ask questions and listen to the answers.

·        When you are curious, you learn more and retain information better.

·        To be more curious, hang out with other curious people, be open to change and the unexpected, and read outside your comfort zone.

5.   Listening –TRULY listening—is the Best Way to Connect

·        Many think they are good listeners but most people feel others don’t listen to them.

Segment 3: Using Curiosity and Listening to Identify Your Target Market and Hone Your Message

5.   Using Curiosity

·        Ask questions to identify target (social media, in your networking circles, do research, send out surveys, etc.)

·        Once you get answers, ask more questions

·        Listen to the right people.

Segment 4: How to Continue to be Flexible and Enhance Your Market and Message

1.   Don’t get married to one target.

2.   Keep listening and keep being curious to see how your target or their needs are changing.