This is an inspiring conversation with my cousin Erin, an entrepreneur and athlete.

Erin discusses her journey from studying kinesiology to founding Ground Wellness, a business focused on postpartum recovery and pelvic floor health.

Discover how Erin's background led her to identify a crucial gap in postpartum care and the steps she is taking to bootstrap her passion.

Subscribe for more stories exploring the business models that deliver health and wellness to society.

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0:00 - Introduction and background on Erin

3:00 - Erin's upbringing in Seattle and family background

7:00 - Erin's experience with sports (track and field, volleyball)

11:00 - College education in kinesiology and personal training experience

15:00 - Master's degree in sports medicine physiotherapy

18:00 - Work experience at Boeing and Tesla as an industrial athletic trainer

22:00 - Transition to postpartum training and founding Ground Wellness

27:00 - Discussion on pelvic floor function and pregnancy

32:00 - Erin's current pregnancy and plans for relaunching her business

36:00 - Challenges and lessons learned from running a business

40:00 - Marketing strategies and plans for client acquisition

44:00 - Equipment and program delivery methods

47:00 - Influence of Erin's parents on her entrepreneurial spirit

Check out Erin HERE:

https://www.groundwellness.org/

https://www.instagram.com/groundwellness/

https://www.facebook.com/groundwellness

https://www.youtube.com/channel/UChl_fKIojm22nb8A-IDr3qw

https://www.instagram.com/erin.okosun/

https://www.linkedin.com/in/erin-okosun-1858b519/

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