“Find Your Why”

In this second episode of Lightbulb Moment hosts, Jason Hanson and Adams Tegeler, discuss Simon Sinek’s TED Talk “How Great Leaders Inspire Inspiration.” They talk about the importance of business owners to focus on “why” they do things rather than “what” they do.

This Week’s Lightbulb Moment:

“People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.” – Simon Sinek

Be sure to check out Simon Sinek’s full TED Talk at www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

Follow Simon on Twitter: twitter.com/simonsinek

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For more information about each episode visit us at www.thelightdigital.com/podcast.

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Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital