Barbra Bannon is the Firestarter (founder) of Spark Evolution, a data-driven Inbound Marketing agency. I don’t want to spoil her story, so I will let her tell you how she got to such a place. But it does involve ads in urinals, a painting of the Last Supper and the Boston Red Sox.

You are going to learn the what, why and how of content marketing. Grab a pen and piece of paper. There are are so many takeaways in this episode. If you write down 3-5 action items from Barbra, you will be on your way to building a comprehensive digital marketing strategy.

Without further to do, here is the conversation we had with Barbara Bannon of Spark Evolution.

Links:

Spark Evolution (www.sparkevolution.com)

Follow them on the Twitter (twitter.com/SparkEvolution)

We're Saved - here is that picture of the Red Sox Last Supper (http://2.bp.blogspot.com/-XZ7V6SO_iX0/U6KDhsVs-8I/AAAAAAAAAok/SdRHYxCGz3s/s1600/Red-Sox-Last-Supper-Web_sma%5B1%5D.jpg)

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

This week we hit Main Street and talk with a small business leader. You may have heard of this small business, you may have not - it doesn’t matter, because this Royal Diadem Jewelers is making a difference in its community. There is a lot we can learn from them.

Today’s guest is Micah Brown, the marketing director of Royal Diadem Jewelers. Micah gives out gold (pun intended) in this episode. We will hear how this small business is catching the eye of millennials, while not forgetting its main client base. You will learn a tactic in how to increase your online positive reviews in places like Yelp and Google My Business. This and much more.

Like diamonds, this episode is forever - offering us timeless business wisdom. Enjoy!

Links:

Royal Diadem Jewelers

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

What does the music industry, MMA and science fiction teach us about entrepreneurship? In this episode the renaissance man, Bret Sweet, shares with us his journey in each of these industries and pulls out how we can apply it to running a business.

Bret Sweet is the Program Manager at the Renaissance Entrepreneurship Center. He also founded the Dualism Group, which is early stage venture firm and consulting arm geared toward helping underserved entrepreneurs launch and expand their companies in order to bring jobs to lower income communities.

This episode has many bird trails and Bret brings excitement and insights at every turn. Enjoy the ride.

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

He cut his teeth in entrepreneurship in starting and running a college youth non-profit. From there, he started and ran a chain of high-end retail stores throughout the Bay Area.

Larry Wiens then jumped from retail to the service business and founded a comprehensive financial planning enterprise - ranked top 10% in the industry.

He is now the Managing Partner of the SF Bay Barnabas Group - where he mentors and connects business leaders with non-profits.

In this episode, Larry shares the definition of leadership that allowed him to start several nonprofits, a multi-location retail business and launch and run a wealth management firm.

Listen closely to the end - Larry gives a GREAT idea in who you should hire for your next salespeople. It’s pure gold, enjoy!

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment Podcast” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

From newspaper sales to growing early stage internet companies like Cars.com, Careerbuilder and Google, today we are talking with Shannon Kinney, Founder and Chief Success Officer of DreamLocal Digital - a full-service digital marketing agency.

Shannon shares what allowed her to grow from a one-person-passion project to a 70+, nationwide agency. Being the digital pro that she is, we end the conversation discussing actionable advice. We talk about what you should be doing right now to attract more clients through digital marketing.

For your business to grow, you must embrace change. Find out why and how on this week's episode.

Connect here:

Twitter: @shannonkin

The Honey Badger http://dreamlocal.com/honeybadgers/

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting

His clothing have been worn by celebrities such as Chris Brown, Justin Bieber, Trey Songz, 50 Cent and T-Pain. His screenprinting company, D&D Designs & Screen Printing, services several corporate clients such as Tesla Motors, iHeartMedia, McDonald’s, The NFL, Google and The Hit TV Show Criminal Minds.

But it all started with a homemade screen printer built from parts found at The Home Depot.

Jump in this exciting entrepreneurial journey of Devin Lars, CEO and Founder of D&D Designs & Screen Printing and Doing Everything Different.

Be inspired to dream of an idea and take action, no matter how small.

Lightbulb

"Action is the foundational key to success"

Pablo Picasso

Connect with Devin Lars:

Twitter: @DevinLars

www.devinlars.com

www.dndscreenprinting.com

www.doingeverythingdifferent.com

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

"Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen, Founder and CEO of McKissen and Company"

This week we sat down and spoke with Dustin McKissen, Founder and CEO of McKissen + Company. Dustin also writes for Inc. Magazine and is a top-10 voice on management and and culture in the Linkedin Publishing network.

We had such a great time. We talked about Dustin’s unlikely journey to entrepreneurship, the importance of Bruce Springsteen in his life and how you should be creating content for your company.

This is an action-packed episode comes with very tactical advice. Come along and let’s go for a ride down thunder road.

This Week's Lightbulb

"If you see somebody engaging, reach out to them on a human level. Not just to make a sale."

-Dustin McKissen, McKissen + Company

Connect here:

Twitter: @DMcKissen

INC http://www.inc.com/author/dustin-mckissen

LinkedIn:https://www.linkedin.com/today/author/0_3THsw_QEFkohvnv2jbDTys?trk=prof-sm

Books Mentioned:

It Ain’t No Sin to be Glad You’re Alive by Eric Altman: http://www.amazon.com/Aint-Sin-Glad-Youre-Alive/product-reviews/0316039179?pageNumber=2

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

It is lonely at the top when you are the owner. You can’t turn to your employees for help. They need to see your as their fearless leader. So, where do you turn when you have problems with making payroll or when you are stuck in a rut or when you have no idea in how to turn your business around?

In this week’s episode of Lightbulb Moment, we talk with Len DiGiovanni, CEO and Chair of Convene in San Francisco market. Len gets very personal in this episode. He talks about his own personal journey as an entrepreneur and as a husband and dad and how people and his peers kept both in tact.

If you are feeling lonely at the top, this episode is for you.

Connect with Len Digiovanni here:

https://www.linkedin.com/in/lendigiovanni

(925) 998-3859

Books Mentioned:

The E Myth Revisited

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

Why your company NEEDS Intrapreneurs with Greg Gudorf

You are the business owner, the entrepreneur. It’s your job to bring home the bacon and then make sure there is someone back in the office that can cook without burning it. Things are going well until they stop. You start to realize that your business is not really growing.

Why are you stuck?

In this week’s episode of Lightbulb Moment, we talk with Greg Gudorf, CEO of Pure Flix Digital, about what an intrapreneur is and why you need them within your company. We also discuss the value in understanding your minimum viable product (MVP), and some of the “joys” of working in a family business.

If you are feeling stuck, this episode is for you.

This Week's Lightbulb:

“The key to success has to start with this burning passion to do something to create something within that business to add value.”

Greg Gudorf, Pure Flix Digital

Connect with Greg Gudorf

Get your FREE month subscription: www.pureflix.com

Twitter: @gudorf

Additional Resources:

The E Myth Revisited

Follow Jason on Twitter: @jasonthehanson

Follow Adams on Twitter: @adamstegeler

Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

"What It Takes to Build a Successful Culture with Marissa Levin"

After her boss told her she was not worth more than $34,000 annually, Marissa Levin founded her own company, Information Experts, in 1995. She later started Successful Culture in 2001 and serves as CEO for both companies. Additionally, Marissa is the Leadership Mindset columnist at Inc. Magazine and a #1 best-selling author.

In this week’s episode of Lightbulb Moment, we talk with Marissa about how to create a great culture without having to have ping-pong tables, unlimited vacation, and a company masseuse; why “B” players are your organization's greatest threat (and how to fix it); and how to take core values from banners on your wall to actual company beliefs and actions.

Follow Marissa Levin

Blog: www.successfulculture.com/blog

Book: “Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards” http://amzn.com/0985508809

Articles: www.inc.com/author/marissa-levin

Twitter: twitter.com/marissalevin

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital