"How to Start From Nothing and Turn it into a Success: Elaine Betts, Owner of Go Far Consulting"

She started as a pharmaceutical researcher analyst in England, jumped into entrepreneurship as a commission financial services rep, opened and ran her owning her own brokerage firm; all to start off from scratch, again, in America.

In this episode of Lightbulb Moment, we talk with Elaine Betts, Owner of Go Far Consulting. She talks with us about what it takes to start a business from nothing and turn it into a success (she did it three times).

This Week’s Lightbulb Moment:

“Platinum Rule: Treat others how they want to be treated.”

Elaine Betts, Go Far Consulting

Follow Elaine on Twitter: twitter.com/ElaineCBetts

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Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at http://www.thelightdigitail.com/blog.

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“Eurydice Manning: James and the Giant Cupcake”

After visiting New York City, Eurydice Manning was inspired to open her own cupcake bakery. She came back home to Oakland, where she opened James and the Giant Cupcake. She was blown away by the success of the bakery and wanted to open a second bakery.

In this episode of Lightbulb Moment, we talk with Eurydice Manning and how she used Kickstarter to fund her second bakery location - coming soon to Downtown Oakland.

This Week’s Lightbulb Moment:

“It takes two to three minutes to inspire them. Put yourself in your future customer’s mindset”

Eurydice Manning, James and the Giant Cupcake

Checkout their delicious cupcakes and on their Facebook Page (facebook.com/jamesandthegiantcupcake)

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istockphoto.com/piccadillycircus

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“Crowdfunding: The New Investor”

Fundraising is no longer limited to just nonprofit organizations. The passing of the JOBS Act in April 2012 created new ways for businesses to raise capital.

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler discuss two key areas for crowdfunding: Crowdfunding for Business and Crowdfunding for a Cause. We take a look at who the big players are in the new crowdfunding space and if you should consider it for your business.

This Week’s Lightbulb Moment:

“In order to win a man to your cause, you must first reach his heart, the great highroad to his reason.” – Abraham Lincoln

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“Charity Water”

How has a former nightclub promoter rallied with Silicon Valley’s highest investors to build wells around the world?

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler dive into Charity: Water. Founder, Scott Harrison, has created a new model for nonprofits he calls the 100% Model. How can a nonprofit successfully operate when none of the standard donations are used for administrative costs?

This Week’s Lightbulb Moment:

“Time, Energy and Talent, can be more important than budget.” – Scott Harrison, Founder of Charity: Water

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“Subscription Boxes”

How have two companies used “boxes” to change re-invent their industries?

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk about Trunk Club and Birchbox. Trunk Club has created a new way for men to buy clothes, without ever stepping into a store. Birchbox has created a marketplace where customers can discover small cosmetic products and companies.

This Week’s Lightbulb Moment:

“Don’t find customers for your products, find products for your customers.” – Seth Godin

Additional Resources:

- http://www.racked.com/2014/3/11/7613463/birch-box-ladies-who-launch

- http://techcrunch.com/2015/07/21/nordstrom-owned-styling-service-trunk-club-expands-to-womens-apparel

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“2.0 Your Business”

Industries are changing. The web is far from a fad. Social media is here to stay. If you are standing still, if you are doing the “same things” as yesterday because it worked - you are going to get left behind.

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk about how companies can 2.0 their businesses. In this full podcast version, they look at Casper Mattresses and Harry’s – two companies that have modernized old industries.

This Week’s Lightbulb Moment:

“When you innovate, you’ve got to be prepared for people telling you that you are nuts.” – Larry Ellison, Co-founder of Oracle

Additional Resources:

- http://www.nytimes.com/2015/11/17/business/smallbusiness/casper-hopes-its-one-for-all-concept-translates-to-one-pillow.html?_r=0

- http://fortune.com/2014/09/15/waking-up-with-casper-an-internet-mattress-company/

- http://www.theverge.com/2014/4/22/5638400/casper-dreams-of-overturning-the-mattress-racket

- http://www.businessinsider.com/mattress-startup-casper-raises-55-million-2015-6

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“Papa John’s: A Case Study”

In 1983 John Schnatter sold his 1971 Z28 Camaro to purchase $1,600 worth of used pizza equipment.

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler do a case study John Schnatter, the man behind Papa John’s. The company has grown from used a broom closet in his father’s bar to over 4,700 locations.

This Week’s Lightbulb Moment:

“In the foodservice industry, your customers are your barometer for quality.” – John Schnatter, Papa John’s

Additional Resources:

- http://archive.fortune.com/2009/09/22/news/companies/papa_johns_pizza_schnatter.fortune/index.htm

- http://www.fundinguniverse.com/company-histories/papa-john-s-international-inc-history/

- http://www.entrepreneur.com/article/235040

- http://www.businessinsider.com/papa-johns-ceo-john-schnatter-shares-ingredients-for-startup-success-2016-2

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“Snapchat: More Than Meets the Eye”

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler conclude the series “It’s Not Just Social” by looking at Snapchat. Known originally as an app where teenagers send disappearing pictures to each other, Snapchat has grown into a major media powerhouse. It boasts an astounding 1 Million active daily users. In this extended podcast version, we take a look at businesses using Snapchat to engage with customers in unique ways.

This Week’s Lightbulb Moment:

“I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky, Canadian Ice Hockey Player

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“What is Twitter?”

I tweet. You tweet. We all Tweet. What is Twitter? And why does it matter?

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler continue our “It’s Not Just Social” series by talking about Twitter. Twitter was founded with one goal: “to give everyone the power to create and share ideas and information instantly, without barriers.” In this extended podcast version, they give examples of companies successfully using Twitter and some that are not.

This Week’s Lightbulb Moment:

“What the Internet is great at is building networks.” – Evan Williams, Cofounder of Twitter

Additional Resources:

- http://makeawebsitehub.com/wp-content/uploads/2015/01/2015-social-media-image-sizes-infographic1.jpg

- http://tweetreports.com/twitter-chat-schedule/

- https://hootsuite.com/dashboard

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital

“LinkedIn: Relationships Matter”

What is LinkedIn? Do you need it?

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler continue our "Its Not Just Social" series by talking about LinkedIn. Founded in 2002 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant, LinkedIn has become the standard for professional networking online. LinkedIn is a living, breathing resume that can quickly validate you as a professional online.

This Week’s Lightbulb Moment:

“Succeeding in business is all about making connections.” – Richard Branson

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson

Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: [email protected]

Web: www.thelightdigital.com/podcast

Sponsor: The Light Digital