Lightbulb Moment Podcast

By The Light Digital

Lightbulb Moment is a business podcast for small businesses owners. The show is hosted by Jason Hanson and Adams Tegeler.

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FAQs about Lightbulb Moment Podcast:

How many episodes does Lightbulb Moment Podcast have?

The podcast currently has 35 episodes available.

Lightbulb Moment Podcast episodes:

February 20, 2016 #15 #NoFilter: A Look Into Instagram
“#NoFilter: A Look Into Instagram”
This Week’s Lightbulb Moment:
“Marketing is a contest for people’s attention.” – Seth Godin
Mayfair, Rise, Valencia, Willow, X-Pro II…
In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler take a look at Instagram. What is it? Who is using it? Does it matter for your business?
Additional Resources:
-http://bit.ly/1SNsydo
-http://bit.ly/1PSyluv
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
55min
February 13, 2016 #14 Let Your People Speak
“Let Your People Speak”
How do you turn your advertising and marketing into word-of-mouth referrals? In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler look at how companies like Apple, Samsung, and Square differentiate themselves and build trust with their customers.
This Week’s Lightbulb Moment:
“Do what you do so well that they will want to see it again and bring their friends” – Walt Disney, The Walt Disney Company
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
51min
February 05, 2016 #13 What's In A Name?
“What’s in a Name?”
What does your name represent?
What feelings does it evoke?
What does it communicate to your customers and clients?
In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk branding. They look at the importance of “brand equity,” and talk about what you need to do with your business to build a strong brand.
This Week’s Lightbulb Moment:
“Your brand is what people say about you after you leave the room.” – Jeff Bezos, Founder and CEO of Amazon
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
40min
January 29, 2016 #12 What The Yelp?!
“What the Yelp?!”
Love it or hate it, in this episode of Lightbulb Moment Jason Hanson and Adams Tegeler talk about Yelp and other online directories. Yelp is the largest review site with over 142 million unique monthly visitors. Jason and Adams provide strategies to encourage positive reviews and how to mitigate negative ones.
This Week’s Lightbulb Moment:
“We all need people who will give us feedback. That’s how we improve” – Bill Gates
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
44min
January 22, 2016 #11 Social Media Marketing
“Social Media Marketing”
In this episode of Lightbulb Moment show hosts, Jason Hanson and Adams Tegeler, discuss how social media fundamentally changed the way we do marketing. They uncover the key benefits, its importance, and how to get started using it for your business.
This Week’s Lightbulb Moment:
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley (@marketingprofs)
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
46min
January 15, 2016 #10 Outbound vs. Inbound Marketing
“Inbound vs. Inbound Marketing”
In this episode of Lightbulb Moment show hosts, Jason Hanson and Adams Tegeler, discuss the key differences between Outbound Marketing and Inbound Marketing. They discuss the backgrounds, purpose and benefits of each method. These two methods are not mutually exclusive and can be effectively used in tandem. They provide great examples of successful marketing campaigns.
This Week’s Lightbulb Moment:
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” - George Bernard Shaw
Additional Resources:
- http://www.paceco.com/netflix-winning-content-marketing/
- http://www.adweek.com/adfreak/netflixs-fun-outdoor-ads-use-100-awesome-gifs-shows-and-movies-161106
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
46min
January 08, 2016 #9 The Great Call - To - Action
“The Great Call to Action”
In this episode of Lightbulb Moment show hosts, Jason Hanson and Adams Tegeler, continue talking about social selling. They discuss how call-to-action buttons on social media to increase sales, and if they are right for your business.
This Week’s Lightbulb Moment:
“All you need in this life is ignorance and confidence, and then success is sure.” – Mark Twain
Additional Resources:
- http://careerhmo.com/career-decoder-quiz/
- https://www.linkedin.com/today/author/7668018-J.T.-O%27Donnell
- http://cdn2.hubspot.net/hub/53/file-1093704880-png/Pinterest-5.png?t=1449156860867&width=650
- http://cdn2.hubspot.net/hub/53/file-1092586192-png/CharityWater-3.png?t=1449156860867&width=650
- http://knowledge.hubspot.com/cta-user-guide-v2/call-to-action-best-practices
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, SoundCloud, Stitcher, and TuneIn.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
41min
January 01, 2016 #8 Still Time to BUY NOW
“Still Time to Buy Now”
In this episode of Lightbulb Moment show hosts, Jason Hanson and Adams Tegeler, discuss the new trend toward social commerce. Social networks are now adding “Buy Now” buttons, allowing followers to make purchases directly through that site. Is your business ready for this? Is this even right for you?
This Week’s Lightbulb Moment:
“I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent” – Thomas Edison
Additional Resources:
- http://www.techrepublic.com/article/what-brands-need-to-know-about-social-media-buy-now-buttons/
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, SoundCloud, Stitcher, and TuneIn.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
33min
December 24, 2015 #7 Welcome To Facebook
“Welcome to Facebook”
In this episode of Lightbulb Moment show hosts, Jason Hanson and Adams Tegeler, continue the series
on “How to Shine Online.” This week focuses on developing content that informs, entertains, and
inspires.
This Week’s Lightbulb Moment:
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Additional Resources:
1. The “Attention Graph”
https://lh6.googleusercontent.com/xeKWA7f1V6x338ljbIhRca6DKyCoKtTvArRsuC25UkOjLfcNN4YSTSLu05QjYAUHLEvMxROiIA9bWJfoDU1xgOLOosZRps6Q3tfY3cTlmXauDGSQksVqDV1H9X4eTn2bLkL2Wq6EeZQ
2. Social Media Case Studies
https://www.facebook.com/Poolsupplyworld/
https://www.facebook.com/Deergear
https://www.instagram.com/winelibrary/
https://www.instagram.com/winedeals/
3. Article: “Permission Marketing” – Seth Godin
http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html
4. Article: “Developer Pulls Most Popular Ad Blocker From iOS App Store”
http://www.wired.com/2015/09/popular-ad-blocker-pulled-ios-app-store/
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, SoundCloud, Stitcher, and TuneIn.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproduction
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
49min
December 17, 2015 #6 Locally Grown Search Results
“Locally Grown Search Results”
In this episode of Lightbulb Moment show hosts, Jason Hanson and Adams Tegeler, continue the series on “How to Shine Online.” This week focuses on online directories, Google search, and how to build local search.
This Week’s Lightbulb Moment:
“You don’t need to have a 100-Person company to develop that idea.” - Larry Page
Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, SoundCloud, Stitcher, and TuneIn.
For more information about each episode visit us at www.thelightdigital.com/podcast.
Related blog posts can be found at www.thelightdigitail.com/blog.
Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler
Music Credit: istock.com/dirtyproductions
Contact: [email protected]
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital
...more
43min

FAQs about Lightbulb Moment Podcast:

How many episodes does Lightbulb Moment Podcast have?

The podcast currently has 35 episodes available.