2 Hands Made This

Recovering trial attorney, copywriter, mindset coach.

I first met Linda Perry in a mastermind. She was a stressed-out copywriter going above and beyond for her clients. And feeling it!

I remember the moment Linda had her breakthrough. That kitchen table moment when she decided to go all-in as a mindset coach for entrepreneurs and small business owners.

The reason she got into copywriting was she saw how life coaches had such a hard time marketing themselves.

She knows what it’s like to bump up against those same obstacles and you just can’t bust through – no matter how hard you try.

She saw how much business owners have this head trash, those feelings that you’re not good enough, that you don’t know enough, that you’re a fraud...all that stopping them from really being able to fulfill their business vision.

She wanted to help people with real coaching designed to uncover and dismantle limiting beliefs and patterns so you can finally take real action!

In this episode, Linda is going to give you some ideas for clearing out your head trash so you can take that action in your business to move you leaps and bounds from where you are now.

So pull up your chair to the kitchen table with us and enjoy the show.

Resources:

If I do X and you do Y...I’m going to do Z...and follow through

Unstoppable

Linda Perry

Mindsetters

From a million-dollar biz to a mom & pop shop...

Maker of Bagels. Direct response copywriter. And coach and mentor teaching restaurant owners how to find customers online, Annie Aaroe shares her biz brilliant and how her bagel business bounced back after the pandemic. (And what’s new on the horizon for her.)

Annie is the owner of Bagel Grove in Utica, NY. She’s been in business for 30 years...growing and building her bagel business. Then, well, 2020 hit. After completely shutting down in April, she had to come up with a new plan. A new strategy. And new marketing.

One of the things you’ll hear in this episode really struck me...what was a booming million-dollar business became a mom & pop business. Annie was creating the new normal for her business. And a new service Annie came up with to offset (help offset) the wholesale part of her business and actually brought a sense of normalcy to her customers. And...how a Youtube ad gave her a 12% return.

And how her skills as a direct response copywriter have given her the marketing edge.

There are a lot of gems in this episode so pull up your chair to the kitchen table and enjoy the show.

P.S. Annie has a little something for you too…The Maker’s Guide to Getting Inside Your Ideal Customer’s Head  Remember to...Go To File → Make a Copy - save to your drive

Resources:

You’ve been at the point where things are working and everything you’re doing screams brave, bold and confident. You can tell anyone, with all the conviction in the world, that they should absolutely buy your products. The whole thing was feeling good.

But maybe you’re questioning things again. Maybe you feel the itch to do something new, expand your line or even move into something else.

Then 2020 hit...which is definitely a year for the books. 

It was anything but business as usual. 

Many makers have had their best year yet and are wondering how to keep it going...this NEW growth phase that took you just a little bit by surprise. 

AND it has you hesitating because you have to face the inevitable...the right of passage that happens when you head into the unknown...again. That place is what Seth Godin calls The Dip.

You might be surprised to know that 78.3% of entrepreneurs are in this growth phase right alongside you.

Today my guest Carolyn Herfurth is going to talk us all through The Dip.

Carolyn is a fierce lovin’, truth-speaking, high-fiving, to-the-point, no BS, business-building force of nature.

She’s been in business for over half of her adult life and remembers what it’s like when you’re lost. When you’re confused. AND when you really need some smart, guidance. (Kinda like a big sister with some serious business skills.)

So pull your chair up to the kitchen table with us...and enjoy the show.

Show notes:

Carolyn Herfurth

Evolve Accelerator

The Grapeseed Company 2 Hands Made This - Episode 14

Brene Brown - 2 sisters going through burnout 

Maker Marketing (e)Mail - sign up for Christine’s newsletter

One of the most unique makers I have the privilege of knowing...and being inspired by her when I had my product business…

Kristin Fraser of The Grapeseed Company

I have followed her journey (she started her business on a sailboat) for years and she’s the only one I know who has literally dug her hands in and made a product from what’s left over when the winemakers make wine. The wine trash as Kristin calls it. 

But it’s really known as...the grapeseeds. 

At Kristin’s company, they dry and press the seeds themselves to produce a rich grapeseed oil full of resveratrol that, well, no other product maker has. It’s their own. It is the basis of every product they make.

And THAT is the unique mechanism (to use a marketing term) that sets The Grapeseed Company apart from every other natural product maker.

And their marketing! Let’s me say, you’ll just have to listen to Kristin and her creativity that grew her business and the biggest ugly cry I’ve heard yet...and how she’s overcoming that.

So pull up your chair to the kitchen table with us and enjoy the show.

Show Notes

The Grapeseed Company Press  

The Scent Camper

Indie Business Network

Savor the Success now Savor Life Planner

The right funnel strategies can help you drive traffic, attract new ideal buyers, and move them through the sales funnel towards that big, beautiful BUY button.

Paige Swaffer...AKA The Impact Copywriter...it a conversion copywriter and funnel strategist who specializes in helping train companies and service providers to strategically sell more of their products and services online.

Today we’re talking about what a funnel is as well as your newsletter and simple email automations to grow your list. Boost your trust factor. And turn subscribers into sales.

Grab your notebook and pen, pull your chair up to the kitchen table with us and enjoy the show.

Resources:

The Impact Copywriter

The Newsletter Planner

For email marketing stats Google:” Email marketing for the year”

The section where I Paige mentions about content...  Starting at 24:48 - 26:27

Who is wise, is a southern gal with a lot of sass, and is purple? (Well, at least her hair is.)

Sandy Engels of The Purple Sage - that’s who!

Her brand isn’t just about soap and body care, it’s about listening to the sage inside you!

You need to slow down!
The sage inside wonders where you’ve been and why you’re not taking time for “me”.
The sage inside even wonders why you’re running around worried about your empty nest?
The sage inside is not going to bully you and say let me out.
Nor will the sage guilt you.
As soon as you quit yourself…the sage shows up.
The ritual of bathing…going behind closed doors with no interruptions has allowed me to slow down and let the sage inside, come out – and I know it can for you too!

Sandy’s brand is about the woman inside of you. That Sage. And she’s created a helluva soap and body care brand caring about YOU.

After a major brand revamp and then going ALL IN on her marketing, well...the numbers speak for themselves.

Her sales are up 195% from December 2019 and 2020

She’s already up 67% for the quarter (that’s Q1 of 2021)

In today’s episode, Sandy tells us how’s she’s done it, even after almost throwing in the towel, she rebranded, went all in and now her sales are exploding.

Pull up your chair to the kitchen table with us and enjoy the show.


Show notes:

The Purple Sage

The Purple Sage on Facebook

Coffee with the Sage - Coming soon...FB lives and the intimate stuff in private group

Official Purple Sage Instagram

Verbhouse 

Michaels - melt and pour

Indie Business Network

The Social Sales Girls

Shopify

Christine Laureano and Ba6 Marketing

There is no one more FUN or more skilled when it comes to content strategy, planning and writing than my friend Karine Bengualid of Brought to You  By The Letter K! (even her business name is fun.)

Boring marketing doesn’t attract attention
Boring marketing doesn’t go viral
Boring marketing doesn’t turn your ideal customers into raving fans
Boring marketing is … boring

Don’t lose business to competitors that, on the surface, appear to be more innovative, you know you’ve got to switch it up.

Karine, since I’ve known here, is all about making marketing FUNNER. About switching it up and doing more of what works for you...and less of what doesn’t.

Today, she’s giving us all a lesson in making content marketing more funner.

After working with brands like Rakuten, Shopify,  The Toronto Maple Leafs, The Toronto Raptors, Thinx, Silversea, Whistler Blackcomb, Mediaplanet, and Media Bistro to name a few...she knows a thing or two about making content marketing work for your business.

Grab your chair and pull it up to the kitchen table with us...and enjoy the show!


Show notes

Brought to You By The Letter K

P is for Planner

Brought to You By The Letter K - Facebook

Brought to You By The Letter K - Twitter

Brought to You By The Letter K - Instagram

Brought to You By The Letter K - Linkedin

Angela’s daily FB lives

Sandra Boynton

Asking for help, pivoting, and a “do it anyway” attitude to grow your business.

If you ever doubt yourself or think you can’t promote yourself, or create videos in order to make your brands known to the world…

Then today’s episode is for you!

My guest today is La Shinda Tyree of Nyah Beauty.

I first met LaShonda many years ago as a member of the Indie Business Network.

She is mild-mannered, kind, and knows an absolute ton about making soap and skincare. As a matter of fact, she’s been teaching it for many years. People pour into her classes like the Bath Fizzy class, Inner Soap Chemist - The Chemistry of Soapmaking, Vegan candle making and her Soap Making Intensive

As well as her popular event Sip & Soap. 

She’s been growing her business Nyah Beauty because of her expertise and amazing products.

When you hear things like…

“I am addicted to Nyah's sugar scrubs. I pack them with me wherever I go .”

And 

"I don't think I will ever use Dove soap or Jergens lotion ever again. The Indianwood Rose is my favorite. OMG."

You know La Shonda is on the right track with her business and her marketing.

And then there are the pivots.

From email marketing to social media to getting found in a google search...how many podcast should I be on...do I need to be at events...do I need to do video...we all have those questions.

I remember the thought of going LIVE on video made LaShonda almost freeze in her tracks. 

She knew it had to be part of her marketing and was apprehensive...but she did it anyway.

So she made the pivot...she got on FB Lives...and then did other videos and now there’s no stopping her.

In this episode, we talk about pivots and finding the resources and being an “asker”, which means asking for help to make it so much easier to take those pivots in stride.

So pull your chair up to the kitchen table with us and enjoy the show.

Resources:

Nyah Beauty  - you can get all the dirt on Nyah Beauty by signing up for the newsletter.

Rising Tide Capital - La Shonda Tyree CBA Educator

Indie Business Network

Google Review

Groupon - Handmade Soap Coach offer

Shopify

Kit app Kit will recommend the marketing activities most likely to drive sales

Gary V (Vaynerchuk) Jab Jab Right Hook

Where would our businesses be without a professional like Andrea?

You’ve come this far...are you willing to go a little farther?

To invest in your idea and your business so no one can take it.

There’s nothing worse than finding out someone took your idea or your business name and are is making a ton more money than you.

And you not having any legal recourse because you didn’t do this ONE very important thing in your business.

TRADEMARK.

Can you do it on your own?

Sure. You can read a book. And If you have time to spend hours pouring through the USPTO searches to see if any other business is using your name and trying to figure out the legal-ease on your application so you don’t get screwed.

OR…

You can talk to someone like Andrea who knows all the ins and outs of trademark and IP law.

Trademarking a new business is a step that is often skipped over by entrepreneurs while rushing to launch their new startups. Not only can early-stage trademark research and registration help protect your brand, but it can also help avoid infringing on another mark down the road, after pouring countless amounts of time and money into the business.

Andrea Hence Evans, Esq. launched the intellectual property law practice, The Law Firm of Andrea Hence Evans, LLC . She worked at the United States Patent and Trademark Office (USPTO) for 5 years as both a patent examiner and a trademark examining attorney after graduating from law school.

She has many many accolades, her most recent being 2020 National Bar Association Women Lawyers Division (WLD) Outstanding Woman Lawyer in a Solo/Small Firm

Andrea is a GEM and over the years has helped entrepreneurs and indie businesses protect their ideas and themselves with trademarks.

Pull up your chair to the kitchen table and enjoy the show.


Resources:

Andrea Hence Evans Esq.

Andrea’s newsletter

Andrea on Facebook

Andrea on Twitter

Andrea on Instagram

Indie Business Network

How can you make an impact in your corner of the world?

By building your authority!

A glossy, curated Instagram-worthy project is not what you will get out of Patti Haus and The Authority Project. It’s an honest, real account of building a business. Including the good, the bad, and the really, embarrassingly awful.

Instead, you’ll hear about mindset issues, struggle with imposter syndrome, and how she almost threw up the first time she spoke on stage. And every subsequent time. She mentions this every time because that’s how scary it was. And is. 

Building your authority in your business is a key piece to your business success. After all, if nobody knows you, you’ll stay the best-known secret forever.

You have to be willing to get out there. To be the face of your brand. To share your knowledge, give your audience a piece of your mind (from time-to-time) blaze your trail with your personality (because no one on the planet is like you and knows what you know the way you know it.)

Patti and I met in a mastermind a few years ago and is not only my copywriting partner in crime and business-building BFF she’s the person I turn to when I need a kick in the ass when it comes to “saying yes” to building my authority. (hey we all need that friend that’ll give us the boot in the butt we need.)

The Authority Project turned into more of a movement than just this experiment. In this episode, Patti shares what it takes to say YES to pretty much whatever comes along to build your authority, getting over the mindset issues that WILL show up, and feel good about being the expert in your field that you are.

Join us at the kitchen table and enjoy the show.