Having no knowledge of jewellery didn’t stop Jason Arashben from becoming one of LA’s most successful jewellers. Now CEO of Jason of Beverly Hills, he has tapped into his incredible skills as a communicator, creating a multi-million dollar operation in the process. Jason took a deep dive down the rabbit hole, and launched his first six-figure business from scratch selling trinkets in his senior year at college. Ignoring jibes from his father that he was ‘throwing his life away’, Jason took a tonne of risks, which resulted in taking on the likes of LeBron James, Jessica Alba and Ashton Kutcher as clients. Pushing the limits of convention with his eccentric pieces, Jason created his own philosophy on entrepreneurship. Driven by the people who said he couldn’t achieve his goals, he now lives his vision, tapping into a broad market of customers. Find out how to follow his example and shift your mindset to start something truly successful and live your dream.