Reflecting on 2023 and Planning for 2024: Business Goals and Success Measures

We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024!

Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we're diving into three questions to ask yourself as you're doing your 2023 reflection, the three numbers that you should review in your business, and the three questions to ask yourself as you're setting goals for the new year. 

As examples, we're sharing our answers to each question and how we will use our 2023 reviews to inform our goals and actions for the next year. Get ready to hear our transitions within the calligraphy biz world, expanding our focus from wedding calligraphy to business education, and the importance of aligning your business goals to your personal values and desired lifestyles.

We'll also dive into the importance of tracking business metrics across marketing, sales, and client experience for more informed goal-setting. Grab your notebook and pen, because this is a juicy one!

And stay tuned until the end of this episode, where Shaochen is spilling the ink on a brand new offering that will help you get super clear on your financial goals for 2024!

🔗 Links to resources mentioned in this episode:

• Download Shaochen's Reflection Guide
• Turn your goals into actionable steps with Shaochen's workshop 
• 25% off your first year of Honeybook
• 20% off your first month or year of Dubsado
• 30% off QuickBooks for 6 months

🎙️ In this Episode:

• 00:32 Introduction
• 04:50 Three Questions for Reflection
• 22:27 Reviewing & Understanding Your Marketing Metrics
• 30:34 Reviewing & Understanding Your Sales Numbers
• 33:00 The Power of Reviews in Your Client Experience
• 36:45 Looking Ahead
• 50:00 Preparing for Your Best Year Yet

This episode may contain affiliate links, which means if you make a purchase using the link, we earn a small commission. We only share products that we use ourselves, and we think it would be of benefit to you! 

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👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

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