How many times have you received marketing emails that looked bland and empty, as if simply copied and pasted? This kind of strategy does not show inspired growth, nor an inspired entrepreneur either. Crista Grasso discusses what it really takes to cause growth in your business, from getting out of the sea of sameness and making yourself stand out among the rest, letting your values show, and creating a deep connection with your target market. She also explains the right way to leverage a particular business model without blatantly copying it, and why attempting to do so may work in some ways but will never flourish.