We invited Michael Hanson, CEO of Growth ,Genie, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during an economic downturn.

➡️ Key topics

- A brief overview of Growth Genie

- Getting salespeople to think like marketers

- Content's role in multi-touch approach from sellers

- Account Based Marketing (ABM) and Account Based Sales (ABS) 

- The Cosmic Bridge podcast

- Spiritual Material Balance framework - Sales tactic

- Linkedin transformation to more of a Facebook-like platform

- Recent experience from Linkedin on what brought a deal vs what had huge vanity metrics