#MorganJIngram #GrowthPathPodcast #LinkedInSales #SocialSelling #purplepathMorgan J Ingram is the founder and CEO of AMP Social, where he helps B2B sales teams turn LinkedIn into a top pipeline and revenue channel through his 5C Social Selling System. He came onto growth path to chat about building authentic human connection in an AI-driven world and turning LinkedIn into a true revenue channel.➡️ Key topics- How to be more human in an AI driven world- Driving pipeline through LinkedIn, sales coaching, and sales acceleration programs- Journey from full-time content creator to production, to education and elevating people to becoming more human- Case study of ‘the journey’ - Lamborghini beginning as an Italian tractor company. - Only thing that will prevent you from succeeding is quitting- Recent changes in LinkedIn- Dealing with frustration - what is working and what can be done better?- Less interest in people wanting to be educated, more responsive to who you are authentically- More strategy is needed now for how content is posted on LinkedIn-LinkedIn catering towards Gen Z more - is it a good move?- How to be more innovative in the way you do outbound- Brands that has impressed him in the B2B space- Any additional platform to get into i.e. Substack, X, etc- From URL to IRL - creating a depth of relationship and connectionWhere to find Morgan:Youtube:  @morganjingram  https://www.linkedin.com/in/morganjingramamp/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#freeclimbing #mentalstrength #overcomingfear #growthpath #purplepath Hazel Findlay is a professional climber, speaker, and mindset coach who has achieved multiple firsts in British climbing and now helps others build resilience and overcome fear through her company Strong Mind.She came onto growth path to talk about climbing at the highest level while overcoming fear and imposter syndrome, and how building confidence and resilience comes from taking the next step rather than waiting to feel ready.➡️ Key topics- Getting back into training as a new mom- What her physical training regimen looks like- The importance of injury prevention by strengthening- Free-climbing El Capitan - 1000 meters of rock- Being the first woman to free climb the Golden Gate route of El Capitan- Facing imposter syndrome and how she overcame it - by breaking down the goal into achievable steps- Build confidence not by thinking about it but by doing something- Sometimes it’s as simple as committing just to the next step- A lot of people think you need to have the self-belief first, but sometimes you can’t wait for that- The opportunity may be there and you may not be ready but you just have to take a step- Motivation is everything - being in the right emotional headspace- Letting go of her ego- Feeling 800 meters of air beneath her feet as she climbs- Fear: Try to aim for the sweet spot between slight discomfort and being in tune with negative feelingsWhere to find Hazel:Youtube:  @StrongMindClimbing  Instagram: @hazel_findlayhazel-findlay.com🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Dima Melnik is the ultimate pricing expert. He has priced 100+ companies globally, spanning 70 industries, ranging from enterprise giants to fast growing startups.

Dima came onto growth path to chat about how when done right, pricing can unlock hidden revenue, customer trust, and long-term growth.

➡️ Key topics

• How he found his vision and dream to help as many companies as possible increase the perceived value of their product and increase profit.
• How Centeral Eastern European companies often underprice themselve.
• How fear and too much focus on their product and competitors prevent them from increasing their revenue.
• “Customer for Life” - extending the lifetime value of your customer base. If you’re being cheap, something is missing.
• Two different types of SaaS: High volume and High Ticket.
• What can happen when you increase price and product repackaging together
• Migration Strategy: how communication is vital when applying new pricing
• Failures from early on in Dima’s career that helped him grow
• Most often, it’s how simple your offer is is what’s most important
• How to determine success of SaaS product: try to sell by phone

Where to find Dima:

https://www.linkedin.com/in/dimacz/

https://www.dimamelnik.com/

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Sharon Bannerton is an award-winning strategic communications consultant with over 25 years of experience across Ireland, the UAE, and the UK. She is the Founder and Managing Director of Bannerton PR, a top-tier agency known for bold campaigns and high-impact media strategies.

Sharon came onto growth path to talk about how PR, crisis strategy, and relationship-building can make or break a company’s reputation—especially for fast-growing startups.

➡️ Key topics

- PR is what others say about you, marketing is what you say about yourself

- PR builds credibility via earned media, marketing buys attention

- How PR lays long-term foundations; marketing can be more short-term

- Crisis Management Strategy & case study of the kiss cam incident

- Importance of having a crisis strategy at the board level

- Effective crisis response includes quick action, clear spokespeople, and internal communication

- How owning the story and controlling the narrative is key

- Most companies lack preparedness for PR crises

- Building Media & PR Relationships- Strong PR depends on long-term, honest relationships

- Communications should be transparent, jargon-free, and audience-aware

- Stay attuned to public sentiment, especially in an era of fake news and AI skepticism

- Content should be 80% educational, 20% promotional

Where to Find Sharon:

https://bannerton.ie/

https://bannerton.ae/

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Giacomo Poggiali splits his time as a fractional product manager and venture builder, as well as being a product coach for acceleration programs.

He came onto the show to talk about how he helps early-stage startups go from idea to product people actually want; drawing from his experience at 500 Global, and creating a trusted, referral-only network that keeps delivering value even when he's at capacity.

➡️ Key topics

• 500 Global - one of the most acceleration network in the world
• Working with FinTech startups in recent years
• Challenge he tries to solve: will people want it or make it in a way that people will find useful?
• How to find your target audience / early adoptor
• How he built UBA: Connecting the potential economic incentive and the need for building a larger community of trusted people
• Remaining a point of reference for potential clients even if you are at capacity, by referring good workers
• How the exclusivity of his professional referral community has led to success

Where to find Giacomo:

https://www.linkedin.com/in/giacomopoggiali/

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#ceo #marketingstrategy #podcasting #growthpath #purplepath

Dave is one of the co-founders at purple path, and master of all things content. In this episode he flips the script and interviews Andy, purple path CEO and usual growth path host.

Andy talks about his journey from big-brand CMO to award-winning founder, why he built Purple Path, and what it takes to scale smart.

➡️ Key topics

- Dave, co-founder of purple path, flips the script and interviews Andy

- Andy wins Marketer of the Year at Tekpon Awards

- Andy’s surgical path from C-level positions in big brands to fractional marketing, to creating the new business purple path

- How Andy’s ambition drove him to reach a scalable solution to his business

- Need to delegate and spread ownership across teams

- Building team alignment in organizations

- CEO must lead, and sales & marketing teams must talk!

- Do SDR belong in sales or marketing?

- Insights from starting the growth path episode as a passion project

- Sales-led-growth vs Product-led-growth

Where to find Andy:

https://www.linkedin.com/in/andy-culligan/

purplepath.io

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#womenintech #wellnesscoach #worklifebalance #growthpath #purplepath Erica Ballard has extensive experience in public health. She moved into wellness and nutrition coaching, worked in tech, B2B marketing, and is once again focusing on one-to-one coaching.She came onto growth path to chat about what happens when high-achievers stop chasing status and start pursuing alignment, how to trust your gut over the grind, rewiring your brain to quiet anxiety, and redefining success on your own terms.➡️ Key topics- Working with high achieving, ambitious women to achieve the goal of balancing ambition and life achievement- People who chased money, power, status - are now trying to chill out- Become self aware, move to acceptance, alignment, then action to get the result you want without fighting against your true nature.- Her experience working for the President's Emergency Plan for AIDS Relief under George W Bush- Listening to your gut is more important than following the money- Anxiety in the tech industry- Retraining your brain to overcome worry- Having a Masters mattered back in the day, now it’s how many followers you have is what counts. You just have to react to what the market demands Where you can find Erica Ballard:https://www.ericaballard.co/https://www.linkedin.com/in/ericaballard/TikTok: @ericaballard_🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#bigwavesurfing #cryptoeducation #cryptocurrency #growthpath #purplepath Toby Cunningham is a crypto educator and Co-Founder of learningcrypto.com, as well as a Big Wave surfer of over 25 years.He came onto growth path to chat about his experience riding a world record wave of 56 feet, his transition into and success in crypto, and his thoughts on the future of crypto and finance.➡️ Key topics- Wipeout he was lucky to survive- Winning world record wave of 56 feet- Transitioning from surfing to crypto- Growth potential and riskiness of crypto- Being an educator, not an influencer- You’re not early in Bitcoin, but there’s money to be made in the next bear market.- Understanding the crypto market dynamics- What might come next after crypto? - Evolution & future of finance- Advice for someone who is interested in cryptoWhere you can find Toby Cunningham:http://learningcrypto.com🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Ellen is a wingsuit based jumper and extreme sports athlete based in France. She is known as the fastest flying woman in the world, a TEDx Chamonix speaker, 4x WWL competitor, and Red Bull Aces competitor 2014.Ellen shares how fear, instinct, and resilience shaped her wingsuit journey, and how motherhood and safety drive her approach to extreme flight.➡️ Key topics- Jumping career beginning at age 18 - Unexpected reason for becoming a wingsuit based jumper: safety- Wanting to experience it as a ‘forever’ sport and not a stunt- If you’re not afraid when standing at the edge of a cliff - there’s something wrong- A little bit of healthy fear is a good thing. The difference between having some fear and not being terrified.- Trusting and learning to listen to her gut - because it’s usually right- Being a woman in a male-dominated sport: not slipping into a herd mentality and sticking to her intuition- Slowing down and low tolerance of risk since becoming a mom - Committing and training for another competition this year- Training regime - different aspects of competitions: speed, the exit, safety assessment- Flying 200-250 km/hour during flight- Mental and physical fitness- Lessons from high-stress situations - Scariest jump with close to zero visibility- Pushing on even in midst of fear - Past experience as ICU nurse helped build resiliency to high-stress situationsWhere you can find Ellen Brennan Flat:Instagram: https://www.instagram.com/ellen.frat/Facebook: https://www.facebook.com/Ellen.brennan.frat/https://www.ellen-brennan.com/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#saasgrowth #salesleadership #growthpath #purplepath

Grant Coleman is the CRO at Uberall. He has experience working in the SaaS MarTech space since 2009, his leadership has helped grow regional and global companies small, medium, and enterprise.

He came onto growth path to chat about leading growth in global SaaS, building a strong team culture, and continuing to deliver success.

➡️ Key topics

- Adapting your messaging and differentiation to grow into new markets

- Bridging the gap between vision and reality in different regional markets

- Standing behind the expectation when working with clients- How to build a strong team culture

- Finding the customers that breed success, and repeat the process to build confidence in the team

- Fundamentals of sales success

- Rigor: the commitment of showing up, being honest and vulnerable

- to business success

Where you can find Grant Coleman:

https://www.linkedin.com/in/grantcoleman1/

🧐 Learn more-

Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU-

Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union