#ceo #marketingstrategy #podcasting #growthpath #purplepath

Dave is one of the co-founders at purple path, and master of all things content. In this episode he flips the script and interviews Andy, purple path CEO and usual growth path host.

Andy talks about his journey from big-brand CMO to award-winning founder, why he built Purple Path, and what it takes to scale smart.

➡️ Key topics

- Dave, co-founder of purple path, flips the script and interviews Andy

- Andy wins Marketer of the Year at Tekpon Awards

- Andy’s surgical path from C-level positions in big brands to fractional marketing, to creating the new business purple path

- How Andy’s ambition drove him to reach a scalable solution to his business

- Need to delegate and spread ownership across teams

- Building team alignment in organizations

- CEO must lead, and sales & marketing teams must talk!

- Do SDR belong in sales or marketing?

- Insights from starting the growth path episode as a passion project

- Sales-led-growth vs Product-led-growth

Where to find Andy:

https://www.linkedin.com/in/andy-culligan/

purplepath.io

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#womenintech #wellnesscoach #worklifebalance #growthpath #purplepath Erica Ballard has extensive experience in public health. She moved into wellness and nutrition coaching, worked in tech, B2B marketing, and is once again focusing on one-to-one coaching.She came onto growth path to chat about what happens when high-achievers stop chasing status and start pursuing alignment, how to trust your gut over the grind, rewiring your brain to quiet anxiety, and redefining success on your own terms.➡️ Key topics- Working with high achieving, ambitious women to achieve the goal of balancing ambition and life achievement- People who chased money, power, status - are now trying to chill out- Become self aware, move to acceptance, alignment, then action to get the result you want without fighting against your true nature.- Her experience working for the President's Emergency Plan for AIDS Relief under George W Bush- Listening to your gut is more important than following the money- Anxiety in the tech industry- Retraining your brain to overcome worry- Having a Masters mattered back in the day, now it’s how many followers you have is what counts. You just have to react to what the market demands Where you can find Erica Ballard:https://www.ericaballard.co/https://www.linkedin.com/in/ericaballard/TikTok: @ericaballard_🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#bigwavesurfing #cryptoeducation #cryptocurrency #growthpath #purplepath Toby Cunningham is a crypto educator and Co-Founder of learningcrypto.com, as well as a Big Wave surfer of over 25 years.He came onto growth path to chat about his experience riding a world record wave of 56 feet, his transition into and success in crypto, and his thoughts on the future of crypto and finance.➡️ Key topics- Wipeout he was lucky to survive- Winning world record wave of 56 feet- Transitioning from surfing to crypto- Growth potential and riskiness of crypto- Being an educator, not an influencer- You’re not early in Bitcoin, but there’s money to be made in the next bear market.- Understanding the crypto market dynamics- What might come next after crypto? - Evolution & future of finance- Advice for someone who is interested in cryptoWhere you can find Toby Cunningham:http://learningcrypto.com🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Ellen is a wingsuit based jumper and extreme sports athlete based in France. She is known as the fastest flying woman in the world, a TEDx Chamonix speaker, 4x WWL competitor, and Red Bull Aces competitor 2014.Ellen shares how fear, instinct, and resilience shaped her wingsuit journey, and how motherhood and safety drive her approach to extreme flight.➡️ Key topics- Jumping career beginning at age 18 - Unexpected reason for becoming a wingsuit based jumper: safety- Wanting to experience it as a ‘forever’ sport and not a stunt- If you’re not afraid when standing at the edge of a cliff - there’s something wrong- A little bit of healthy fear is a good thing. The difference between having some fear and not being terrified.- Trusting and learning to listen to her gut - because it’s usually right- Being a woman in a male-dominated sport: not slipping into a herd mentality and sticking to her intuition- Slowing down and low tolerance of risk since becoming a mom - Committing and training for another competition this year- Training regime - different aspects of competitions: speed, the exit, safety assessment- Flying 200-250 km/hour during flight- Mental and physical fitness- Lessons from high-stress situations - Scariest jump with close to zero visibility- Pushing on even in midst of fear - Past experience as ICU nurse helped build resiliency to high-stress situationsWhere you can find Ellen Brennan Flat:Instagram: https://www.instagram.com/ellen.frat/Facebook: https://www.facebook.com/Ellen.brennan.frat/https://www.ellen-brennan.com/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#saasgrowth #salesleadership #growthpath #purplepath

Grant Coleman is the CRO at Uberall. He has experience working in the SaaS MarTech space since 2009, his leadership has helped grow regional and global companies small, medium, and enterprise.

He came onto growth path to chat about leading growth in global SaaS, building a strong team culture, and continuing to deliver success.

➡️ Key topics

- Adapting your messaging and differentiation to grow into new markets

- Bridging the gap between vision and reality in different regional markets

- Standing behind the expectation when working with clients- How to build a strong team culture

- Finding the customers that breed success, and repeat the process to build confidence in the team

- Fundamentals of sales success

- Rigor: the commitment of showing up, being honest and vulnerable

- to business success

Where you can find Grant Coleman:

https://www.linkedin.com/in/grantcoleman1/

🧐 Learn more-

Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU-

Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#worldchampion #surfing #growthpath #purplepath

Taylor Jensen is a 4x World Longboard champion, and has his own line of Longboards through Firewiresurfboards.

He came onto growth path to chat about his journey from picking up the surfboard at age six to becoming a world champion, resilience through loss, role of Mother Nature in success, and finding creative fulfillment in shaping boards, and living the surfer’s dream.

➡️ Key topics:

- Becoming a surfer beginning in age 6, competing at age 13- Do you have to start early to be successful?

- Is the gene to be competitive inherent? Or can it be unlocked?

- You can be taught formulas to win- Enduring 11 years of loss to win the world title

- Mother Nature has to be on your side to ride the best waves

- Do all the things you can possibly control and let the rest roll

- Keeping perspective of living and experiencing the dream, even through loss

- Don’t take losses too hard, and don’t over-celebrate- Finding creative fulfillment in creating surfboards and traveling as a surfer

- Upcoming tour beginning in July- Balancing work and family - incorporates homeschool and surfing into their life

Where you can find Taylor Jensen:https://www.instagram.com/taylorjensentj/?hl=en

🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Talking points:

Adam Holmgren is the Co-Founder at Fibbler, and Director of Demand Gen at Rillion. He has over 10 years of experience in B2B marketing and economics.

He came onto growth path to chat about transparent communication to balance work and life, building Fibbler and offering point solutions to marketing challenges, and extending their channel mix by adding Youtube.

➡️ Key topics

Where you can find Adam Holmgren:https://www.linkedin.com/in/adam-holmgren/

🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#AI #marketing #personalitytest #growthpath #purplepath Martin Lukac is the Co-Founder and Chief Scientist at Koios. He has over 10 years of experience in fields such as machine learning, deep learning, and agent-based modeling.He came onto growth path to chat about emerging technologies and their applications to recruiting, personality analyses, and business decision making; and his positive outlook on incorporating AI into entrepreneurship.➡️ Key topics- Predicting personality types using voice data and API - Big Five and Myers-Briggs - the science behind the personality tests- Large language model simulations for team-building and business decisions- The need for coders in the agentic AI space- Human creativity, good ideas, and providing value quickly Where you can find Martin Lukac:LinkedIn: https://www.linkedin.com/in/mblukac/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#AI #marketing #venturecapital #growthpath #purplepath Jochen Kust is the CFO at Early Bird Veture Capital, one of the largest, most successful venture capital firms in Europe. He came on to growth path to chat about ➡️ Key topics- The role of a modern CFO in venture capital- Investment strategies in an AI-driven market- Navigating market volatility and its impact on VC- The importance of team dynamics in investment decisions- The shift towards sustainable business models- Challenges and opportunities in the current VC landscapeWhere you can find Jochen Kust:LinkedIn: https://www.linkedin.com/in/jochen-k%C3%BCst-3bb8b9207/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#contentmarketing #SEO #marketing #entrepreneur #growthpath #purplepath Kinga Edwards is the Creative Owner at Brainy Bees, a SaaS content marketing & PR agency working for clients from all over the world.She came onto growth path to chat about the importance of boundary setting with clients, how SEO strategies have had to evolve at a quicker pace, and whether you should or should not use AI to generate content➡️ Key topics- Going from taking 4am calls to managing client relationships and boundaries- The Evolution of SEO strategies- Adjusting SEO strategies for competitiveness- The role and value of AI in content creation- Her AI content experiment- Navigating the risks of AI-generated contentWhere you can find Kinga Edwards;Linkedin: https://www.linkedin.com/in/kingaodziemek/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union