growth path

growth path

By Andy CulliganBusinessMarketing
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growth path episodes

  • #19 - Hana Jacover: Burnout and Neurodivergence

    We were joined by Hana Jacover ACC, Leadership and Development Coach at Ezra, and Executive Coach at Untapped Leaders. She and Andy chatted about burnout and neurodivergence, and what they both mean.

    ➡️ Key topics
    - Factors that drove Hana to become a coach; people-based impact
    - Learning to let go and having others to lean on
    - Burnout
    - Neurodivergence - what is it and what does it mean?
    - Leveraging Neurodivergence as a strength as a coach
    View Hana Jacover's Linkedin: https://www.linkedin.com/in/hanajacover/
    🧐 Learn more
    - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU
    - Learn more about purple path ► purplepath.io
    - Get more content ► https://www.purplepath.io/content
    - Contact purple path ► https://www.purplepath.io/contact
    - [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/navigating-scaleup-gtm

    28 min
  • #18 - Karlyn Ankrom: Getting a Handle on Social Media

    We welcomed Karlyn Ankrom, Lead Social Media Strategist, and Social Media Content Creator and Founder at Oh Snap! Social, along with being a Social Media Instructor at the American Marketing Association, and Senior Instructor at Think B!G. Learn Smart (an Adobe authorized training center) onto the podcast. Karyln and Andy discuss everything from social media strategy, picking the right platform, and AI as a social media tool. 


    ➡️ Key topics

    - Oh Snap! Social and the Fan Firestarter Framework

    - Understanding where to focus on social media - the strategy

    - Picking the right platform for your business

    - Linkedin - sponsored posts

    - AI as a social media tool

    - Social media trends

    Visit Linkedin: https://www.linkedin.com/in/karlynankrom/
    Visit Oh Snap! Social: https://ohsnapsocial.com/

    22 min
  • #17 - Devin Bramhall: Two Peas in a Pod - Marketers. Struggles. Perspective.

    Devin Bramhall, Growth Advisor, Podcast Co-host at Don’t Say Content, and former CEO of Animalz, came onto growth path to have a candid chat with Andy. The two covered everything from her current role of fractional marketing and growth advisory to choosing the right-fit customers, along with Devin’s cancer story.


    ➡️ Key topics

    - Working with companies as a marketing partner

    - Being the gateway to others’ long-term work in marketing

    - Battling as a marketer to get the right things done

    - Building trust. Not being afraid to give right advice.

    - Right-fit customers versus going after cash

    - Sticking to your pricing structure

    - Cancer gives a different perspective on what matters

    Visit Devin Bramhall’s Linkedin: https://www.linkedin.com/in/devinbramhall/


    29 min
  • #16 - Katie Robbert: The Fall of Social Media and Understanding Data

    Katie Robbert, Co-founder & CEO of Trust Insights and Corporate Community Manager at Women In Analytics, on growth path. Host Andy Culligan and Katie dove into everything from the collapse of social media, interpreting data, and women in analytics.
    ➡️ Key topics
    - A look into Trust Insights - empowering customers to make actual data-driven decisions
    - Google Analytics - GA4 is a masterclass in not listening to customers
    - The fall of Linkedin and other social media platforms
    - Data-based decisions versus data-based guidance
    - Data has margin of error
    - Good news and bad news lives within data - truth needs to be understood
    - Women in Analytics
    View Katie Robbert's Linkedin: https://www.linkedin.com/in/katierobbert/
    Women in Analytics (Linkedin): https://www.linkedin.com/company/women-in-analytics-community/
    Women in Analytics (website): https://www.womeninanalytics.com/



    24 min
  • #15 - Kathleen Booth: Women in Leadership and GTM the Right Way

    #podcast #GTM #saas #gotomarket #vc #growthpath #purplepath
    We were joined by Kathleen Booth, SVP Marketing & Growth at Pavilion on growth path. Host Andy Culligan and Kathleen talked about everything from Pavilion, women in leadership, and what effective GTM looks like.
    ➡️ Key topics
    - Explanation of Pavilion
    - From becoming of a member of Pavilion to joining the GTM team
    - Women in executive roles
    - How to get more executive leadership
    - What a good GTM looks like - one team
    - Marketing as a cost becoming seen Marketing as a revenue generator
    - Growing an agency by becoming a media creator
    View Kathleen Booth's: https://www.linkedin.com/in/kathleenslatterybooth/
    Check out Pavilion: https://www.joinpavilion.com/
    Discover Topline: https://www.joinpavilion.com/topline-newsletter
    🧐 Learn more
    - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU
    - Learn more about purple pickle ► purplepath.io
    - Get more content ► https://www.purplepath.io/content
    - Contact purple pickle ► https://www.purplepath.io/contact
    - [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/navigating-scaleup-gtm

    25 min
  • #14 - Brooke Sellas: Social Media Listening for Gain and Retain Strategies

    We invited Brooke Sellas, Founder and CEO of B Squared Media, Top 100 CMA Influencer and Strategist 2024, Adjunct Lecturer at UC Irvine and Baruch College, onto growth path to discuss social listening and strategies to handle customers through social media.
    ➡️ Key topics

    • Intro to B Squared
    • Social Media customer care to acquire and retain customers
    • Focusing on gain and/or retain discussions around your brand
    • Quantifying social media to leadership with data
    • Tagging and labeling for customer conversation
      • Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt6...
      • Learn more about purple path ► purplepath.io
      • Get more content ► https://www.purplepath.io/content
      • Contact purple path ► https://www.purplepath.io/contact

        • View Brooke Sella's Linkedin: https://www.linkedin.com/in/brookebsellas/
        Discover B Squared: bsquared.media

        26 min
      • #12 - Gianna Scorsone: Customers for the Win

        #podcast #marketing #saas #gotomarket #vc #growthpath #purplepath

        We invited Gianna Scorsone, Co-founder of ChampionHQ and Board of Director at Read 718, onto growth path to talk about the customer. Host Andy Culligan and Gianna discussed everything around leveraging the existing customers to further growth.
        ➡️ Key topics
        - Intro to ChampionHQ and how it uses AI to focus on Customer Led Growth
        - Finding balance: profitable growth vs. growth at all costs
        - Customer retention to grow EBIDTA
        - Customer marketing programs to close more deals
        - Linking existing customers with prospects
        - What is Read 718
        View Gianna Scorsone's: https://www.linkedin.com/in/giannascorsone/
        Go to ChampionHQ: https://www.championhq.com/
        Get to know Read 718: https://bkgives.brooklyn.org/p2p/393629/gianna-scorsone-2f9c283e-44b4-4db9-834e-c4e2b2f718bb
        🧐 Learn more
        - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU
        - Learn more about purple pickle ► purplepath.io
        - Get more content ► https://www.purplepath.io/content
        - Contact purple pickle ► https://www.purplepath.io/contact
        - [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/navigating-scaleup-gtm

        21 min

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