growth path

growth path

By Andy CulliganBusinessMarketing
Download on the App Store

growth path episodes

  • #9 - Steven Ledgerwood: From CRO to CEO and the Dynamics of the Market

    We invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team.


    ➡️ Key topics

    - Overview of Capsule's CRM - growth, market, and position

    - Acquisition of solution with additional capabilities

    - Moving needs of ICP into product

    - Challenges in Marketing - categories of volume, traffic, and sign ups

    - The US market and countries with different languages - where to focus and how

    - The dynamics of being Private Equity backed

    - Transition from Chief Revenue Officer to Chief Executive Officer

    - A support structure and a trusted resource to help connect the dots

    - The importance of surrounding yourself with a good team

    View Steven Ledgerwood's Linkedin: https://www.linkedin.com/in/sledgerwood/


    🧐 Learn more

    - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

    - Learn more about purple pickle ► purplepickle.io

    - Get more content ► https://www.purplepickle.io/content

    - Contact purple pickle ► https://www.purplepickle.io/contact

    - [Free B2B SaaS GTM Guide] ► https://go.purplepickle.io/guides/navigating-scaleup-gtm

    27 min
  • #8 - Aaron Ross: Shaping the B2B SaaS Sales & Marketing world since 2011

    #podcast #marketing #saas #gotomarket #vc #picklejuice #purplepickle

    We invited Aaron Ross, CEO at Craft Books That Make Millions and author of 'Predictable Revenue' and 'From Impossible To Inevitable, onto pickle juice to discuss honing in on interests, partnering with people, writing, and writing. Host Andy Culligan and Aaron covered all the complexities of various projects while balancing large family dynamics.
    ➡️ Key topics
    - Making money doing what you love
    - Upcoming books - 'Income Operating System', 'Eat Shit and Grow'
    - Partnering with people and handling areas that you like
    - Understanding what isn't working any more, and honing in on something new
    - Family life of having 10 kids and settling into a groove

    28 min
  • #7 - Lindsay Tjepkema: A Walkthrough of ‘Founder mode’ and 2024 Presidential Campaign

    We invited Lindsay Tjepkema, Founder of Human Brands Win, 3x CEO, and brand builder, onto pickle juice to discuss several changes during her career, in many roles. Host Andy Culligan and Lindsay covered her current role, personalities of CEOs, and the 2024 Presidential campaign.

    ➡️ Key topics
    - Discomfort for CEOs being at the top
    - Explanation of ‘Founder Mode’
    - Founders leading from the heart
    - 2024 Presidential campaign and women in tech
    - Helping Founders bridge the gap between their teams
    View Lindsay Tjepkema's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/

    21 min
  • #6 - Dilanka Kalutota: Securing Europe's largest Seed round '23 and where to go from there

    We invited Dilanka kalutota, CEO of Velaris and angel investor, on to pickle juice to discuss business and fund raising. Host Andy Culligan and Dilanka covered VC investment rounds, profitability, and boot strapping.
    ➡️ Key topics
    - A 360 on Velaris - why it exists, investment rounds, upcoming GTM
    - VCs and profitability - a different environment in recent times
    - Boot strapping versus venture capital
    - VC expectations and finding the right investor
    - Two ways to success across B2B SaaS in an overcrowded market
    - The problem that Velaris solves
    - The biggest challenges within growth
    View Dilanka Kalutota's Linkedin: https://www.linkedin.com/in/dilankakalutota/

    31 min
  • #5 - Daniel Harari: SaaS Investment Stories: takeaways for scaleups

    We invited Daniel Harari on to pickle juice to discuss all things around the market and raising capital. Host Andy Culligan and Daniel met to discuss VCs and Private Equity firms are looking for nowadays.

    ➡️ Key topics
    - The market from explosion, to not so much, to back to almost normal
    - Trend of focusing on profitability
    - Culture of cash burn vs culture of sustainable growth
    - When KPI is next round of investment
    - Smart investment vs any money
    - Founding Emarsys
    - Timeline of Emarsys
    View Daniel Harari's Linkedin: https://www.linkedin.com/in/danielharari/
    🧐 Learn more
    - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU
    - Learn more about purple pickle ► purplepickle.io
    - Get more content ► https://www.purplepickle.io/content
    - Contact purple pickle ► https://www.purplepickle.io/contact
    - [Free B2B SaaS Scaleup Guide] ► https://go.purplepickle.io/guides/navigating-scaleup-gtm

    29 min
  • #4 - Alex Olley: Building the European leader in Direct Mail: 29Qs as CRO

    We invited Alex Olley, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during and economic downturn.

    ➡️ Key topics
    - Closing each quarter. Anxiety and the 'boiler room'
    - The high of closing a good quarter, and state of mind going into the next quarter
    - Being honest with your team
    - How Reachdesk came into existence, by solving a problem
    - Example of how direct mail to key prospect accounts works
    - Revenue is THE key metric for marketing, partnerships, and sales
    - Understanding allbound
    - Focusing on profitability rather than raising VC capital


    View Alex Olley's Linkedin: https://www.linkedin.com/in/alexolley/

    29 min
  • #3 - Ohad Hecht: Trials & Tribulations of an established B2B SaaS CEO

    We invited Ohad Hecht, CEO of Emplifi, on to pickle juice to discuss all things around life and business. Host Andy Culligan and Ohad met to discuss challenges of growing a business, managing a large global team, Emarsys, and moving around the globe with family.
    ➡️ Key topics
    - Emplifi - a 360 view and a large team
    - Where we fit in an organization - doing what you're good at and what you like
    - Traveling the world for work and moving the family around
    - Taking risks and assessing what-ifs
    - Balance between work and family
    - Experience with Emarsys as a first-time CEO
    - The CEO role - a lonely role
    - Knowing where to find the truth around you - we need people
    - Emarsys acquisition (SAP) - mindset of hitting milestones

    View Ohad Hecht's Linkedin: https://www.linkedin.com/in/ohadhecht/

    34 min
  • #2 - Micheal Hanson: Founding & running a Sales Consultancy during an economic downturn

    We invited Michael Hanson, CEO of Growth ,Genie, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during an economic downturn.


    ➡️ Key topics

    - A brief overview of Growth Genie

    - Getting salespeople to think like marketers

    - Content's role in multi-touch approach from sellers

    - Account Based Marketing (ABM) and Account Based Sales (ABS) 

    - The Cosmic Bridge podcast

    - Spiritual Material Balance framework - Sales tactic

    - Linkedin transformation to more of a Facebook-like platform

    - Recent experience from Linkedin on what brought a deal vs what had huge vanity metrics


    View Michael Hanson's Linkedin: https://www.linkedin.com/in/michael-hanson-/

    25 min
  • #1 - Bohumil Pokstefl: Founding & running bootstrapped B2B SaaS during a pandemic

    We invited Bohumil (Bo) Pokstefl, Founder of Deal Harvest and SaaS Garden, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Bo had a drink and discussed all things marketing. They met to discuss professional experiences, along with trials and tribulations of B2B SaaS and other passionate topics.
    ➡️ Key topics
    - Time in Kontentino as CEO and Cofounder
    - Conflict and how to handle it
    - Broke investment cap tables
    - Penetrating BENELUX and growth in the market
    - Bootstrapping a business and how it's different than a fund-raising business
    - Being the founder of SaaS Garden - building marketing and sales tools with young entrepreneurs
    - Founding Deal Harvest - building a cash cow with sales and outreach
    View Bohumil Pokstefl's Linkedin: https://www.linkedin.com/in/bohumilpokstefl/

    32 min

About growth path

From the publisher's feed

Where Extraordinary Journeys Fuel Extraordinary Growth