growth path

#4 - Alex Olley: Building the European leader in Direct Mail: 29Qs as CRO


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We invited Alex Olley, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during and economic downturn.

➡️ Key topics
- Closing each quarter. Anxiety and the 'boiler room'
- The high of closing a good quarter, and state of mind going into the next quarter
- Being honest with your team
- How Reachdesk came into existence, by solving a problem
- Example of how direct mail to key prospect accounts works
- Revenue is THE key metric for marketing, partnerships, and sales
- Understanding allbound
- Focusing on profitability rather than raising VC capital


View Alex Olley's Linkedin: https://www.linkedin.com/in/alexolley/

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growth pathBy Andy Culligan