We invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team.

➡️ Key topics

- Overview of Capsule's CRM - growth, market, and position

- Acquisition of solution with additional capabilities

- Moving needs of ICP into product

- Challenges in Marketing - categories of volume, traffic, and sign ups

- The US market and countries with different languages - where to focus and how

- The dynamics of being Private Equity backed

- Transition from Chief Revenue Officer to Chief Executive Officer

- A support structure and a trusted resource to help connect the dots

- The importance of surrounding yourself with a good team

View Steven Ledgerwood's Linkedin: https://www.linkedin.com/in/sledgerwood/

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple pickle ► purplepickle.io

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- [Free B2B SaaS GTM Guide] ► https://go.purplepickle.io/guides/navigating-scaleup-gtm