We were joined by Hana Jacover ACC, Leadership and Development Coach at Ezra, and Executive Coach at Untapped Leaders. She and Andy chatted about burnout and neurodivergence, and what they both mean.

We welcomed Karlyn Ankrom, Lead Social Media Strategist, and Social Media Content Creator and Founder at Oh Snap! Social, along with being a Social Media Instructor at the American Marketing Association, and Senior Instructor at Think B!G. Learn Smart (an Adobe authorized training center) onto the podcast. Karyln and Andy discuss everything from social media strategy, picking the right platform, and AI as a social media tool. 

➡️ Key topics

- Oh Snap! Social and the Fan Firestarter Framework

- Understanding where to focus on social media - the strategy

- Picking the right platform for your business

- Linkedin - sponsored posts

- AI as a social media tool

- Social media trends

Visit Linkedin: https://www.linkedin.com/in/karlynankrom/
Visit Oh Snap! Social: https://ohsnapsocial.com/

Devin Bramhall, Growth Advisor, Podcast Co-host at Don’t Say Content, and former CEO of Animalz, came onto growth path to have a candid chat with Andy. The two covered everything from her current role of fractional marketing and growth advisory to choosing the right-fit customers, along with Devin’s cancer story.

➡️ Key topics

- Working with companies as a marketing partner

- Being the gateway to others’ long-term work in marketing

- Battling as a marketer to get the right things done

- Building trust. Not being afraid to give right advice.

- Right-fit customers versus going after cash

- Sticking to your pricing structure

- Cancer gives a different perspective on what matters

Visit Devin Bramhall’s Linkedin: https://www.linkedin.com/in/devinbramhall/

#13 - Donna Mostrom

#podcast #marketing #saas #gotomarket #vc #growthpath #purplepath

We invited Andrei Zinkevich, Co-founder of Fullfunnel.io, onto growth path to talk about ABM for tech sector. Host Andy Culligan and Andrei discussed everything from high volume saas to TAM lists, to 1-to-1 outbound touchpoints and strategy.