We invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team.

➡️ Key topics

- Overview of Capsule's CRM - growth, market, and position

- Acquisition of solution with additional capabilities

- Moving needs of ICP into product

- Challenges in Marketing - categories of volume, traffic, and sign ups

- The US market and countries with different languages - where to focus and how

- The dynamics of being Private Equity backed

- Transition from Chief Revenue Officer to Chief Executive Officer

- A support structure and a trusted resource to help connect the dots

- The importance of surrounding yourself with a good team

View Steven Ledgerwood's Linkedin: https://www.linkedin.com/in/sledgerwood/

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple pickle ► purplepickle.io

- Get more content ► https://www.purplepickle.io/content

- Contact purple pickle ► https://www.purplepickle.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepickle.io/guides/navigating-scaleup-gtm

#podcast #marketing #saas #gotomarket #vc #picklejuice #purplepickle

We invited Lindsay Tjepkema, Founder of Human Brands Win, 3x CEO, and brand builder, onto pickle juice to discuss several changes during her career, in many roles. Host Andy Culligan and Lindsay covered her current role, personalities of CEOs, and the 2024 Presidential campaign.

We invited Daniel Harari on to pickle juice to discuss all things around the market and raising capital. Host Andy Culligan and Daniel met to discuss VCs and Private Equity firms are looking for nowadays.

We invited Alex Olley, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during and economic downturn.

View Alex Olley's Linkedin: https://www.linkedin.com/in/alexolley/

We invited Michael Hanson, CEO of Growth ,Genie, on to pickle juice to discuss all things around life around business. Host Andy Culligan and Michael met to discuss challenges of growing a business during an economic downturn.

➡️ Key topics

- A brief overview of Growth Genie

- Getting salespeople to think like marketers

- Content's role in multi-touch approach from sellers

- Account Based Marketing (ABM) and Account Based Sales (ABS) 

- The Cosmic Bridge podcast

- Spiritual Material Balance framework - Sales tactic

- Linkedin transformation to more of a Facebook-like platform

- Recent experience from Linkedin on what brought a deal vs what had huge vanity metrics