When I was selling a $2000 Kirby vacuum cleaner to someone I had to build so much value that they were willing to pay for it. The same is true of chiropractic. You have to build so much value that they want what you are offering and they are willing to pay cash for it. 

If you want a lifetime wellness based practice you need to help your patients understand what it is like to get regular lifetime adjustments. 

How can you change someone's mind about chiropractic being about only neck and low back pain to it being about life time wellness care for themselves and their family? This is how...

As my friend Dr. Joe Borio says..." You have to wake up each day knowing that they don't get it." So if that is the case then this is what you must do. 

People are coming to you for advice. For you to tell them what is in their BEST interest. Please make sure you are doing this. 

Not only does this one thing allow me to close 97% of all new patients but 37% of them also pay in full. Watch this...

This is what stopped me in my first practice and the more I speak to docs the more I find that this one thing is to blame for most docs not having the practice that they want. 

Are you building enough value and overcoming the 3 major objections in your ROF so that people want to not only accept your care plan but then also pay for it and stay for a lifetime. Watch this...

If your intake form does not have these sections you are most likely hurting your practice and patients. Listen to this...

If you are not doing this people will think you only do neck pain and low back pain which means the only reason they will see you is when they have pain and they will be gone when their pain is gone.