“It takes two to make a thing go right! It takes two to make it outta sight.” – Rob Base and Dj E-Z Rock said it best in their hit song from 1988. This week on the Natural List, we’re highlighting two husband-and-wife-led CPG brands: Purplesful Snacking and Jam Packd.

This week continues our interview series from the CPG Innovation Summit at Natural Products Expo West 2026. Adrienne sits down with Matthew and Jasmin from Purplesful Snacking to learn about how the brand got started and why they chose purple corn for the product and what their experience has been while scaling a purpose-driven brand.

Next, she interviews Michelle and Brian Platt of Jam Packd, a functional jam. The three discuss the experience of working with your spouse and how they’d like to grow the brand over the next five years.

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Thank you to our sponsors, Om Mushroom Superfood and Bimbo Bakeries USA. To learn more about them, visit their websites.

In this episode:

• 0:27 – Thank you to our sponsor Bimbo Bakeries USA.
• 1:59 – Welcome to our guests, Matthew and Jasmin von Teichman from Purplesful Snacking.
• 2:56 – What’s the story behind the brand?
• 3:05 – Why did you choose purple popcorn?
• 3:11 – Matthew and Jasmin came up with the purpose before they settled on the product itself.
• 4:00 – A connection Matthew made at Expo West years ago helped spur the brand into action.
• 6:42 – The brand’s newest and 4th SKU was a NEXTY Award Finalist for Savory or Salty Snack.
• 9:06 – Do you foresee any trouble with maintaining your purpose-driven status while scaling?
• 10:38 – Thank you to our sponsor Om Mushroom Superfood.
• 11:22 – Welcome to our guests, the founders of Jam Packd, Michelle and Brian Platt.
• 11:45 – Michelle shares about the inspiration behind the brand.
• 12:40 – Brian shares what white space and innovation in the category excited them.
• 14:00 - Michelle and Brian discuss the product creation process and which trends the final product fits into.
• 16:25 – What was the process of getting the name trademarked?
• 17:28 – Jam Packd has three SKUs, and the Blueberry SKU was a NEXTY Award Finalist in 2026 for Best Functional Food or Beverage.
• 18:12 – Jam Packd wants to pioneer this new category over the next five years.
• 20:38 – What has the experience been working as a husband and wife team?