Preye Crooks is an A&R at Columbia Records who work with Rag&Bone Man, George Ezra, Calvin Harris & David Gilmore. At 18 years old, while studying at Cambridge university, Preye started Strawberries & Creem festival which is now in it’s 5th year and welcomes an impressive 15,000 visitors.

Preye talks about what it means to be a young A&R, what an artist should be doing to prepare for a major label and how the majors could evolve.

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